Prospecting theoretical approaches to understand internationalization of creative economy firms

Authors

  • Sílvio Luís de Vasconcellos Faculty Novo Hamburgo, IENH, Novo Hamburgo, RS, Brazil
  • Jefferson Marlon Monticelli LaSalle University, UNILASALLE, Canoas, RS, Brazil
  • Cyntia Vilasboas Calixto Sao Paulo School of Business Administration at Getulio Vargas Foundation, EAESP/FGV, São Paulo/SP, Brazil
  • Ivan Lapuente Garrido Unisinos University, UNISINOS, Porto Alegre/RS, Brazil

DOI:

https://doi.org/10.18568/1980-4865.12377-92

Keywords:

Creativity, Focus group, Creative economy, Internationalization

Abstract

We argue that the internationalization process of firms in the creative economy has particular aspects that distinguish it from internationalization of firms in traditional economic sectors. We explore ways in which the international business literature might be helpful for understanding how internationalization takes place in firms whose core business is creation of ideas. We conducted a case study using a focus group technique to investigate a creative economy firm specialized in computer graphics. The firm already does business internationally as a producer of electronic mockup models, but is transitioning to the computer-generated video production industry. Our results suggest that behavioral approaches to international business related to entrepreneurship, as well as country origin effects and networks theory could be useful to expanding knowledge about the internationalization process in such firms, in which creativity is a critical resource.

Downloads

Download data is not yet available.

Author Biographies

Sílvio Luís de Vasconcellos, Faculty Novo Hamburgo, IENH, Novo Hamburgo, RS, Brazil

holds Postdoctoral Studies at Universidade do Vale do Itajaí (UNIVALI, 2017), Brazil. Ph.D in Busines Administration at Universidade do Vale do Rio dos Sinos (UNISINOS, 2016), Brazil. Researcher at Florida International University (FIU, 2014/2015). Associated professor in Business Administration at Faculdade Novo Hamburgo (IENH). Research interests: international business, organizational creativity, intangible resources, entrepreneurship.

Jefferson Marlon Monticelli, LaSalle University, UNILASALLE, Canoas, RS, Brazil

is Ph.D Student in Business Administration from the Universidade do Vale do Rio dos Sinos (UNISINOS). Master degree in Business Administration from the Universidade do Vale do Rio dos Sinos (UNISINOS, 2013). Associated Professor in the Graduate Program in Management at Universidade LaSalle (UNILASALLE). Research field: Coopetition, International Business and Family Business.

Cyntia Vilasboas Calixto, Sao Paulo School of Business Administration at Getulio Vargas Foundation, EAESP/FGV, São Paulo/SP, Brazil

holds Ph.D in Business Administration at Fundação Getulio Vargas (FGV-EAESP, 2017). Also, studied at Judge Business School, University of Cambridge during 2015-2016 period. Professor in Business Strategy at Fundação Getulio Vargas (FGV-EAESP). Research interests: International Business. Strategy. Business Models

Ivan Lapuente Garrido, Unisinos University, UNISINOS, Porto Alegre/RS, Brazil

holds Postdoctoral Studies at Florida International University (FIU); Doctorate in Business Administration from the Universidade Federal do Rio Grande do Sul (UFRGS); Associate Professor of the Graduate Program in Management at Universidade do Vale do Rio dos Sinos (UNISINOS), currently engaged in research projects and teaching International Business and Strategy

References

 Abecassis-Moedas, C., Ben Mahmoud-Jouini, S., Dell’Era, C., Manceau, D., & Verganti, R. (2012). Key Resources and Internationalization Modes of Creative Knowledge-Intensive Business Services: The Case of Design Consultancies. Creativity and Innovation Management, 21(3), 315–331. http://doi.org/10.1111/j.1467-8691.2012.00646.x

 Amabile, T. M. (1996). Creativity and Innovation in Organizations. Harvard Business School. Harvard Business School.

 Anderson, Erin; Gatignon, H. (1986). Modes of foreign entry: a transaction cost analysis and propositions. Journal of International Business Studies, 17(3), 1–26.

 Artur, L., Brito, L., & Vasconcelos, F. C. de. (2005). A Influência do País de Origem no Desempenho das Empresas. RAC, 9(4), 97–118.

 Barbour, R. (2008). Doing Focus Groups. Sage Publications.

 Bianchi, C. G., & de Figueiredo, J. C. B. (2016). The Influence of Fomentation Mechanisms in the Internationalization of Creative Industries in Brazil: the case of APEX in the architectural industry. Administração Pública E Gestão Social, 8(3), 174–186.

 Boden, M. A. (1994). Dimensions of Creativity. (MIT, Ed.). Boston: Bradford Book.

 Brazilian Content. (2017). Brazilian Content. Retrieved July 20, 2017, from http://www.braziliancontent.com/

 Brazilian TV Producers. (2013). CATALOGUE 2012. São Paulo: Brazilian TV Producers.

 BTVP. (2016). Brazilian TV Producers. Retrieved from http://www.braziliantvproducers.com/sobre.php

 Carter, C. R. (2000). Ethical issues in international buyer-supplier relationships: A dyadic examination. Journal of Operations Management, 18(2), 191–208. http://doi.org/10.1016/S0272-6963(99)00016-9

 Cavusgil, S. T., & Knight, G. (2015). The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of International Business Studies, 46(1), 3–16. http://doi.org/10.1057/jibs.2014.62

 Chala, V. (2015). The peculiarities of trade specialization in creative industries in the Central and Eastern European countries. Eastern Journal of European Studies, 6(1), 91–109. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=108491819&site=ehost-live

 CIA. (2013). Central Intelligence Agency. Retrieved April 8, 2015, from https://www.cia.gov/library/publications/the-world-factbook/geos/xx.html

 Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity : A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), 128–152.

 Coviello, N. E. (2006). The network dynamics of international new ventures. Journal of International Business Studies, 37, 713–731.

 Coy, P. (2000). The creative economy. Business Week, 76–82.

 DiMaggio, Paul J.; Powell, W. W. (1983). The Iron Cage Revisited: institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48, 147–160.

 Florida, R. (2014). The rise of the creative class (Revised). New York: Basic Books.

 Freitas, H., & Oliveira, M. (2006). Focus group: instrumentalizando o seu planejamento. In Pesquisa Qualitativa em Estudos Organizacionais (pp. 325–345). São Paulo: Saraiva.

 Fusch, P. I., Fusch, G. E., & Ness, L. R. (2017). The Qualitative Report How to Conduct a Mini-Ethnographic Case Study: A Guide for Novice Researchers How to Conduct a Mini-Ethnographic Case Study: A Guide for Novice Researchers. The Qualitative Report, 22(3), 923–941. Retrieved from http://nsuworks.nova.edu/tqr

 Gaskell, G. (2000). Individual and group interviewing. In M. BAUER & G. GASKELL (Eds.), Qualitative Researching with text, image and sound: a practical handbook (1st ed., pp. 172–190). London: Sage Publications.

 Higgs, P., & Cunningham, S. (2008). Creative Industries Mapping: Where have we come from and where are we going? Creative Industries Journal, 1(1).

 Higgs, P., Cunningham, S., & Bakhshi, H. (2008). Beyond the creative industries: Mapping the creative economy. Nesta. Retrieved from http://www.nesta.org.uk/publications/reports/assets/features/beyond_the_creative_industries

 Howkins, J. (2001). The Creative Economy: how people make money from ideas (2nd ed.). London: Penguin.

 Hype Studio. (2014). Hype Studio. Retrieved from http://hypestudio.com.br/sobre/

 Johanson, J., & Vahlne, J. (1977). Process of the internationalization development firm-a model of knowledge foreign and increasing market commitments. Journal of International Business Studies, 8(1), 23–32.

 Johanson, J., & Vahlne, J. (2003). Business Relationship Learning and Commitment in the Internationalization Process. Journal of International Entrepreneurship, 1, 83–101.

 Johanson, J., & Vahlne, J. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), 1411–1431. http://doi.org/10.1057/jibs.2009.24

 Kalinic, I., Sarasvathy, S. D., & Forza, C. (2014). “Expect the unexpected”: Implications of effectual logic on the internationalization process. International Business Review, 23(3), 635–647. http://doi.org/10.1016/j.ibusrev.2013.11.004

 Kitzinger, J. (1995). Introducing focus groups. Bmj, 311, 299. http://doi.org/10.1136/bmj.311.7000.299

 Knight, G. ., & Cavusgil, T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35, 124–141.

 Lim, V. K. G. (2002). The IT way of loafing on the job: Cyberloafing, neutralizing and organizational justice. Journal of Organizational Behavior, 23(5), 675–694. http://doi.org/10.1002/job.161

 Manuj, I., & Mentzer, J. T. (2008). Global supply chain risk management strategies. International Journal of Physical Distribution & Logistics Management, 38(3), 192–223. http://doi.org/10.1108/09600030810866986

 MDIC. (2013). Ministério do Desenvolvimento, Indústria e Comércio Exterior. Retrieved from www.mdic.gov.br

 Moriarty, J. (2011). Qualitative methods overview. Qualitative Research Methods a Data Collectors Field Guide, 2005(January), 1–12. Retrieved from http://www2.lse.ac.uk/LSEHealthAndSocialCare/research/NIHRSSCR/methodsreviews.aspx

 Nassar-McMillan, S. C., Wyer, M., Oliver-Hoyo, M., & Ryder-Burge, A. (2010). Using Focus Groups in Preliminary Instrument Development: Expected and Unexpected Lessons Learned. The Qualitative Report, 15(6), 1621–1634.

 North, D. C. (1990). Institutions, Institutional Change, and Economic Performance. Cambridge: Cambridge University Press.

 Oviatt, B. M., & MacDougall, P. (1994). Toward a theory of international new ventures. Journal of International Business Studies, first Quar, 45–64.

 Peng, M. W., Lee, S. H., & Hong, S. J. (2014). Entrepreneurs as intermediaries. Journal of World Business, 49(February 2013), 21–31. http://doi.org/10.1016/j.jwb.2013.04.003

 Pinheiro, I. R. (2009). Modelo Geral da Criatividade General Model of Creativity. Psicologia: Teoria E Pesquisa, 25(2), 153–160.

 Runco, M. A. (2001). Introduction to the Special Issue: Commemorating Guilford’s 1950 Presidential Address. Creativity Research Journal, 13(3–4), 245–245. http://doi.org/10.1207/S15326934CRJ1334_01

 Sarasvathy, S. D. (2001). Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency. The Academy of Management Review, 26(2), 243. http://doi.org/10.2307/259121

 Sarasvathy, S. D., Kumar, K., York, J. G., & Bhagavatula, S. (2014). An Effectual Approach to International Entrepreneurship: Overlaps, Challenges, and Provocative Possibilities. Entrepreneurship Theory and Practice, 38(1), 71–93. http://doi.org/10.1111/etap.12088

 Schweizer, R., Vahlne, J.-E., & Johanson, J. (2010). Internationalization as an entrepreneurial process. Journal of International Entrepreneurship, 8(4), 343–370. http://doi.org/10.1007/s10843-010-0064-8

 Sutter, M. B., Polo, E. F., Laura, M., & Maclennan, F. (2014). Home Country Image Attributes As Source of Competitive Advantages: International Brazilian Fashion Industry Study. Review of International Business, 9(2), 75–93. Retrieved from http://

 Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. http://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z

 UNCTAD. (2016). Creative economy outlook and country profiles : Trends in international trade in creative industries. Retrieved from http://unctad.org/en/pages/PublicationWebflyer.aspx?publicationid=1595

 Weick, K. E. (1999). Conclusion: Theory Construction as Disciplined Reflexivity: Tradeoffs in the 90s. The Academy of Management Review, 24(4), 797–806. http://doi.org/10.2307/259355

 Williamson, O. (1975). Markets and hierarchies, analysis and antitrust implications: a study in the economics of internal organization. Glencoe: Free Press.

 Xiaobao, P., Wei, S., & Yuzhen, D. (2013). Framework of open innovation in SMEs in an emerging economy: firm characteristics, network openness, and network information. International Journal of Technology Management, 62(2/3/4), 223. http://doi.org/10.1504/IJTM.2013.055142

 Yadong Luo, Jinyun Sun, & Lu Wang, S. (2011). Emerging Economy Copycats: Capability, Environment, and Strategy. Academy of Management Perspectives, 25(2), 37–56. http://doi.org/10.5465/AMP.2011.61020801

Downloads

Published

2017-12-12

How to Cite

de Vasconcellos, S. L., Monticelli, J. M., Calixto, C. V., & Garrido, I. L. (2017). Prospecting theoretical approaches to understand internationalization of creative economy firms. Internext - International Business and Management Review, 12(3), 77–92. https://doi.org/10.18568/1980-4865.12377-92

Most read articles by the same author(s)