Business model: desvendando o construto

Autores

  • Cyntia Vilasboas Calixto Fundação Getúlio Vargas - FGV/EAESP
  • Maria Tereza Leme Fleury Fundação Getúlio Vargas - FGV/EAESP

DOI:

https://doi.org/10.18568/1980-4865.10218-30

Palavras-chave:

Business model, Empresas multinacionais, Negócios internacionais

Resumo

O presente estudo realiza uma bibliometria a fim de identificar as principais definições de business model (modelo de negócio), bem como os elementos que compõem este construto. A amostra final analisada são 81 artigos publicados em periódicos internacionais com fator de impacto superior a 1,5, segundo os critérios do Journal Citation Report (JCR). Percebeu-se que a relação entre business model e empresas multinacionais vem sido tangenciada pelos pesquisadores e, portanto, aparece como oportunidade de investigação. Considerando que os business models descrevem como uma empresa cria valor por meio da combinação de recursos externos e internos em seu conjunto de atividades, é relevante compreender os elementos de seu design para a determinação do modelo de negócios da empresa multinacional.

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Biografia do Autor

Cyntia Vilasboas Calixto, Fundação Getúlio Vargas - FGV/EAESP

Doutoranda em Administração de Empresas pela FGV/SP.

Maria Tereza Leme Fleury, Fundação Getúlio Vargas - FGV/EAESP

Doutora pela Universidade de São Paulo. Docente na área de Estratégia Internacional na FGV-EAESP

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Publicado

2015-09-09

Como Citar

Calixto, C. V., & Leme Fleury, M. T. (2015). Business model: desvendando o construto. Internext, 10(2), 18–30. https://doi.org/10.18568/1980-4865.10218-30

Edição

Seção

Fórum: Revisão Sistemática de Literatura em Negócios Internacionais

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