Vol. 20 No. 03 (2025)

Published: 2025-09-02

Article

Post-pandemic companies and customers’ digital readiness: a diagnostic analysis based on the marketing 5.0 approach

Vitor Koki da Costa Nogami, Karin Borges Senra
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DOI: https://doi.org/10.18568/internext.v20i03.830

Teaching Case

The challenges of Drug Mart Araujo to innovate: a real teaching case on culture and innovation

Diocélio Dornela Goulart, Henrique de Castro Neves, Rodrigo Baroni de Carvalho
- PDF (Português (Brasil))
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DOI: https://doi.org/10.18568/internext.v20i03.843