Business model: unveiling the construct
DOI:
https://doi.org/10.18568/1980-4865.10218-30Keywords:
Business model, Multinational enterprise, International businessAbstract
This essay was developed based on a systematic literature review to identify the main definitions of business model as well as the elements that compose this construct. We analyzed 81 papers published in journals with scores above 1.5 according to Journal Citation Report (JCR) standards. We realized that the relationship between business model and multinational companies has been neglected by researchers and therefore appears as an opportunity for research. Considering that business models describe how a company creates value through a combination of internal and external activities as a whole of resources, it is important to understand the design elements of the business model established by the multinational enterprise.
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