Prospecting theoretical approaches to understand internationalization of creative economy firms


  • Sílvio Luís de Vasconcellos UNISINOS - Universidade do Vale do Rio dos Sinos
  • Jefferson Marlon Monticelli LaSalle University, UNILASALLE, Canoas, RS, Brazil
  • Cyntia Vilasboas Calixto Sao Paulo School of Business Administration at Getulio Vargas Foundation, EAESP/FGV, São Paulo/SP, Brazil
  • Ivan Lapuente Garrido Unisinos University, UNISINOS, Porto Alegre/RS, Brazil



Creativity, Focus group, Creative economy, Internationalization


We argue that the internationalization process of firms in the creative economy has particular aspects that distinguish it from internationalization of firms in traditional economic sectors. We explore ways in which the international business literature might be helpful for understanding how internationalization takes place in firms whose core business is creation of ideas. We conducted a case study using a focus group technique to investigate a creative economy firm specialized in computer graphics. The firm already does business internationally as a producer of electronic mockup models, but is transitioning to the computer-generated video production industry. Our results suggest that behavioral approaches to international business related to entrepreneurship, as well as country origin effects and networks theory could be useful to expanding knowledge about the internationalization process in such firms, in which creativity is a critical resource.


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Biografia do Autor

Sílvio Luís de Vasconcellos, UNISINOS - Universidade do Vale do Rio dos Sinos

holds Postdoctoral Studies at Universidade do Vale do Itajaí (UNIVALI, 2017), Brazil. Ph.D in Busines Administration at Universidade do Vale do Rio dos Sinos (UNISINOS, 2016), Brazil. Researcher at Florida International University (FIU, 2014/2015). Associated professor in Business Administration at Faculdade Novo Hamburgo (IENH). Research interests: international business, organizational creativity, intangible resources, entrepreneurship.

Jefferson Marlon Monticelli, LaSalle University, UNILASALLE, Canoas, RS, Brazil

is Ph.D Student in Business Administration from the Universidade do Vale do Rio dos Sinos (UNISINOS). Master degree in Business Administration from the Universidade do Vale do Rio dos Sinos (UNISINOS, 2013). Associated Professor in the Graduate Program in Management at Universidade LaSalle (UNILASALLE). Research field: Coopetition, International Business and Family Business.

Cyntia Vilasboas Calixto, Sao Paulo School of Business Administration at Getulio Vargas Foundation, EAESP/FGV, São Paulo/SP, Brazil

holds Ph.D in Business Administration at Fundação Getulio Vargas (FGV-EAESP, 2017). Also, studied at Judge Business School, University of Cambridge during 2015-2016 period. Professor in Business Strategy at Fundação Getulio Vargas (FGV-EAESP). Research interests: International Business. Strategy. Business Models

Ivan Lapuente Garrido, Unisinos University, UNISINOS, Porto Alegre/RS, Brazil

holds Postdoctoral Studies at Florida International University (FIU); Doctorate in Business Administration from the Universidade Federal do Rio Grande do Sul (UFRGS); Associate Professor of the Graduate Program in Management at Universidade do Vale do Rio dos Sinos (UNISINOS), currently engaged in research projects and teaching International Business and Strategy


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Como Citar

de Vasconcellos, S. L., Monticelli, J. M., Calixto, C. V., & Garrido, I. L. (2017). Prospecting theoretical approaches to understand internationalization of creative economy firms. Internext, 12(3), 77–92.

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