Vol. 5 No. 2 (2010)

Published: 2011-06-30

Editorial

  • Apresentação

    Felipe Mendes Borini
    DOI: https://doi.org/10.18568/1980-4865.52%p

Article

  • ANALYSIS OF EMIGRANT FINANCING INFLUENCE ON HEALTH PRIVATE MARKET IN GOVERNADOR VALADARES, MINAS GERAIS, BRAZIL

    Norberto Almeida Duarte, Álvaro Escrivão Junior
    1-22
    DOI: https://doi.org/10.18568/1980-4865.521-22

  • The Country of Origin and Consumer Ethnocentrism Effects in the Evaluation of a Global Brand: the case of McDonald’s

    Vivian Iara Strehlau, Mateus Canniatti Ponchio, Viviane Riegel
    23-45
    DOI: https://doi.org/10.18568/1980-4865.5223-45

  • PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL

    Marise Mainieri de Ugalde, Carina Pasqualotto
    46-65
    DOI: https://doi.org/10.18568/1980-4865.5246-65

  • THE INTERNATIONALIZATION PROCESS OF AN FASHION SOFTWARE

    William Ramos, Graziela Dias Alperstedt
    66-90
    DOI: https://doi.org/10.18568/1980-4865.5266-90

  • SCALE CONSTRUCTION AND VALIDATION FOR BRAZILIAN ELECTRICAL SUPPLIERS FOR FIMS LOCATED IN LATIN AMERICA

    Rogerio Quedas Riccardi, Dirceu Da Silva, Mauro Neves Garcia, George Bedinelli Rossi
    91-116
    DOI: https://doi.org/10.18568/1980-4865.5291-116

  • INTERNATIONAL SURVEY OF PUBLICATIONS IN INTERNATIONAL BUSINESS: RISING THROUGH THE BASE OF WEB SCIENCE

    Aletéia de Moura Carpes, Aline Nadalin Velter, Flavia Luciane Scherer, Carolina Lütz
    117-139
    DOI: https://doi.org/10.18568/1980-4865.52117-139

  • The Role of Innovation in Internationalization of Brazilian Medium Firms that operate in Information Technology and Communication

    Fernanda Ferreira Ribeiro, Priscila Rezende da Costa, Aline Figlioli, Cely Ades
    140-166
    DOI: https://doi.org/10.18568/1980-4865.52140-166

  • CULTURAL DISTANCE AND ENTRY MODE CHOICE: A STUDY WITH BRAZILIANS MAJOR TRANSNATIONAL FIRMS

    Livia Lopes Barakat, Jase Ramsey, Patricia Vargas dos Santos Oliveira, Plinio Rafael Reis Monteiro
    167-193
    DOI: https://doi.org/10.18568/1980-4865.52167-193