Vol. 4 No. 2 (2009)

Published: 2010-04-27

Editorial

  • Estratégia, internacionalização e exportação: fechando 2009 com dez pontos.

    Marcos Amatucci
    DOI: https://doi.org/10.18568/1980-4865.42%p

Article

  • International Marketing Strategies and the relationship with the export performance and export marketing orientation

    Marlon Dalmoro
    1-18
    DOI: https://doi.org/10.18568/1980-4865.421-18

  • Schools of the strategical thought: a contribution from the theory of the games

    Valdir Antonio Viorino Filho, Mário Sacomano Neto, Eduardo Spers
    19-31
    DOI: https://doi.org/10.18568/1980-4865.4219-31

  • Implications in the transport of sugar in bulk at port of santos: "company a"

    Claudio Roberto Gomes, Everson Pellegi Seregati
    32-47
    DOI: https://doi.org/10.18568/1980-4865.4232-47

  • Strategies of internationalization and positioning of brands and products of south of minas gerais in the international market

    Nilton dos Santos Portugal, Ricardo de Souza Sette, Lúcio Garcia Caldeira, Pedro dos Santos Portugal Júnior
    48-67
    DOI: https://doi.org/10.18568/1980-4865.4248-67

  • Sugar exported: sugar packed in containers

    José Alberto Yemal, Fabio Leandro Pascotto
    68-82
    DOI: https://doi.org/10.18568/1980-4865.4268-82

  • luxury marketing: internationalization strategies for brazilian jewelry companies

    Chaline Gasperini, Valesca Persch Reichelt
    83-100
    DOI: https://doi.org/10.18568/1980-4865.4283-100

  • Generic strategies: an evolutionary and comparative study of three views

    Sidney Chaves, Thiago Benedete, Edison Polo
    101-118
    DOI: https://doi.org/10.18568/1980-4865.42101-118