International Entrepreneurship at a Leading Brazilian Software Services Provider: The Case of CI&T
DOI:
https://doi.org/10.18568/internext.v15i1.479Keywords:
Entrepreneurship, Emerging countries, Internationalizationç, Software Industry, BrazilAbstract
Objective: This case aims at discussing to what extent a company from an emerging country, Brazil, can become a major player on the global stage of the software industry.
Method: Teaching case, based on personal interviews with top executives and secondary data.
Main results: CI&T is one of the most successful Brazilian IT companies in establishing a position in foreign markets. The case offers a detailed description of the internationalization process of the firm and discusses how the firm can develop its internationalization, facing the challenges and opportunities for further expansion.
Relevance/originality – This teaching case offers a real situation of an IT company from Brazil that developed a successful international strategy.
Theoretical / Methodological Contributions – The case contributes to foster the understanding of the three major liabilities of companies from emerging countries – liabilities of foreignness, liabilities of outsidership and liabilities of smallness.
Social / management contributions – The case can be used in International Business courses to improve managerial skills of students and executives.
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References
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