“Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms

Autores

DOI:

https://doi.org/10.18568/internext.v14i3.474

Palavras-chave:

Alliances, Partnerships, Cooperative Strategies,

Resumo

The study aimed at investigating how Brazilian family firms internationalize by means of strategic alliances with foreign corporations. A literature review on strategic alliances and the internationalization of family firms served as the basis for the study, which uses the case method of investigation. Two cases involving marketing alliances between Brazilian family firms and foreign firms were analyzed. The study presents an empirically-derived framework of the processes of establishing, developing, and (eventually) terminating these strategic alliances, indicating potential hazards (asymmetries of size, information, and resources) that can impact the results, particularly within a context of different cultural background of the partners.

Downloads

Não há dados estatísticos.

Biografia do Autor

Alvaro Luiz dos Santos Werneck

MBA e-Business - FGV Rio

MBA Management - PUC Rio / IAG

Mestre em Administração de Empresas - PUC Rio / IAG

Angela da Rocha, Pontifícia Universidade Católica do Rio de Janeiro, IAG Escola de Negócios

Doutora em Dirección de Empresas pela IESE Business School, Universidad de Navarra. Professora de Marketing e Negócios Internacionais da Pontifícia Universidade Católica do Rio de Janeiro, IAG Escola de Negócios, Rio de Janeiro, RJ, Brasil. 

Referências

Arranz, N., Arroyabe, M. F., & De Arroyabe, J. C. (2016). Alliance-building process as inhibiting factor for SME internationalization. British Journal of Management, 27, 497-515.

Arregle, J.L., Duran, P., Hitt, M.A., & Essen, M. (2017). Why is family firms' internationalization unique? A meta-analysis. Entrepreneurship: Theory & Practice, 41(5), 801-831.

Barney, J. B., & Hesterly, W. S. (2011). Administração estratégica e vantagem competitiva. São Paulo: Prentice Hall, 2011.

Beamish, P.W. & Jung, J.C. (2005). The performance and survival of joint ventures with parents of asymmetric size. Management International, 10, 19-30.

Beamish, P. W., & Lupton, N. C. (2016). Cooperative strategies in international business and management: Reflections on the past 50 years and future directions. Journal of World Business, 51(1), 163-175.

Bengoa, D.S., & Kaufmann, H. R. (2016). The influence of trust on the trilogy of knowledge creation, sharing, and innovation. Thunderbird International Business Review, 58(3), 239-249.

Brenes, E.R., Madrigal, K., & Requena, B. (2011). Corporate governance and family business performance. Journal of Business Research, 64(3), 280–285.

Christoffersen, J. (2013). A review of antecedents of international strategic alliance performance: Synthesized evidence and new directions for core constructs. International Journal of Management Reviews, 15(1), 66-85.

Coviello, N. (2006). The network dynamics of international new ventures. Journal of International Business Studies, 37, 713-731.

De Massis, A., Frattini, F., Majocchi , A., & Piscitello, L. (2018). Family firms in the global economy: Toward a deeper understanding of internationalization determinants, processes, and outcomes. Global Strategy Journal, 8(1), 3-21.

De Wit, B., & Meyer, R. (2004). Strategy - Process, Content and Context: An International Perspective (3rd. Ed.). London: Thomson Learning.

Dou, J., Jacoby, G., Li, J., Su, Y., & Wu, Z. (2019). Family involvement and family firm internationalization: The moderating effects of board experience and geographical distance. Journal of International Financial Markets, Institutions and Money, 59, 250-261.

Doz, Y.L. (1988). Technology partnerships between larger and smaller firms: some critical issues. In: Contractor, F.J., & Lorange, P. (eds.), Cooperative strategies in international business. Lexington, KY, Lexington Books, p. 317-328.

Etemad, H., Wright, R.W., & Dana, L.P. (2001). Symbiotic international business networks: collaboration between small and large firms. Thunderbird International Business Review, 43(4), 481-499.

Forsgren, M., & Johanson, J. (1992).Managing networks in international business. Philadelphia, Gordon and Breach.

Gabrielsson, M., & Kirpalani, V.H.M. (2004). Born globals: how to reach new business space rapidly. International Business Review, 13(5), 555-571.

Gernier, J. (2011). LVMH lance Le Bon Marché dans un chantier titanesque. La Tribune, December 8. Retrieved from http://www.latribune.fr

Ghauri, P. (2004). Designing and conducting case studies in international business research. In: Marschan-Piekkari, R., & Welch, C. (eds.), Handbook of Qualitative Research Methods in International Business. Cheltenham, UK: Edward Elgar, pp. 109-124.

Gomes, E., Barnes, B., & Mahmood, T. (2016). A 22-year review of strategic alliance research in the leading management journals. International Business Review, 25, 15-17.

Hamel, G., Doz, Y., & Prahalad, C. (1989). Collaborate with your competitors and win. Harvard Business Review, (January-February), 133-139.

IBGC - Instituto Brasileiro de Governança Corporativa (2016). Governança da Família Empresária: Conceitos Básicos, Desafios e Recomendações. São Paulo: IBGC.

Johanson, J., & Vahlne, J.-E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), 1411-1431.

Johanson, J., & Vahlne, J.-E. (2013). The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks. International Marketing Review, 30 (3), 189-210.

Kontinen, T., & Ojala, A. (2010). The internationalization of family businesses: A review of extant research. Journal of Family Business Strategy, 1(2), 97-107.

Lee, H., Kelley, D., Lee. J., & Lee, S. (2012). SME survival: The impact of internationalization, technology resources and alliances. Journal of Small Business Management, 50 (1), 1-19.

López-Fernandez, M. C., Serrano-Bedia, A.M., & Pérez-Pérez, M. (2016). Entrepreneurship and family firms: a bibliometric analysis of an emerging field. Journal of Small Business Management, 54(2), 622-639.

Marín-Anglada, Q., Campa-Planas, F. & Hernández-Lara, A. B. (2014). Uncertainty in the family business facing the process of internationalization: Literature review and future research agenda. Intangible Capital, 10(4), 836-853.

Mehta, R., Polsa, P., Mazur, J., Xiucheng, F. , & Dubinsky, A. J. (2006). Strategic alliances in international distribution channels. Journal of Business Research, 59 (10), 1094-1104.

Miles, G., Preece, S. B. & Baetz, M. C. (1999). Dangers of dependence: The impact of strategic alliance use by small technology-based firms Journal of Small Business Management, 37 (2), 20-29.

Musteen, M., & Datta, D.K. (2011). Learning about foreign markets: A study of Czech SMEs. Journal of International Entrepreneurship, 9(2), 91–109.

Oliveira, J. L., Albuquerque, A.L., & Pereira, R.D. (2012). Governança, sucessão e profissionalização em uma empresa familiar: (re)arranjando o lugar da família multigeracional. Revista Brasileira de Gestão de Negócios, 14(43), 176-192.

Patel V. K., Pieper T. M., & Hair J. F. (2012). The global family business: Challenges and drivers for cross-border growth. Business Horizons, 55, 231-239.

Piekkari, R., & Welch,C. (2011). Pluralism in international business and international management research: making the case. In Marschan-Piekkari, R., & Welch, C. (eds.), Retinking the Case Study in International Business and Management Research. Cheltenham, UK: Edward Elgar, p. 3-23.

Pukall, T. J., & Calabrò, A. (2014). The internationalization of family firms: A critical review and integrative model. Family Business Review, 27(2), 103-125.

PWC – PricewaterhouseCoopers Brasil (2016). Pesquisa Global sobre Empresas Familiares 2016. Available at https://www.pwc.com.br/pt/estudos/setores-atividade/pcs/2017/pesquisa-global-empresas-familiares-2016.html

Ray, S., Mondal, A., & Ramachandran, K. (2018). How does family involvement affect a firm’s internationalization? An investigation of Indian family firms. Global Strategy Journal, 8(1), 73–105.

Saravasthy, S.D. (2001). Causation and effectuation: towards a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–288.

Sciascia, S., Mazzola, P., Astrachan, J. H., & Pieper, T. M. (2012). The role of family ownership in international entrepreneurship: Exploring nonlinear effects. Small Business Economics, 38(1), 15-31.

Sebrae (2015). Feiras de Negócios agitam as oportunidades no país. Brasil. Available at: <http://www.sebraemercados.com.br/2015-feiras-de-negocios-agitam-as-oportunidades-no-pais>.

Segalis, G., & Guedes, A. L. M. (2012). Internacionalização de empresas familiares de pequeno e de médio portes. Revista ADM.MADE, 16(3), 37-59.

Swaminathan, V. & Moorman, C. (2009). Marketing alliances, firm networks, and firm value creation. Journal of Marketing, 73(5), 52-69.

Tiwari, S.K., Sen, S. and Shaik, R. (2016). Internationalization: A study of small firms from emerging markets. The Journal of Developing Areas, 50(6), 355-364.

Varadarajan, P.R., & Cunningham, M.H (1995). Strategic alliances: a synthesis of conceptual foundations. Journal of the Academy of Marketing Science, 23, 282-296.

Yamanoi, J., & Asaba, S. (2018). The impact of family ownership on establishment and ownership modes in foreign direct investment: The moderating role of corruption in host countries. Global Strategy Journal, 8(1), 106–135.

Yin, R. K. (2015). Estudo de Caso - Planejamento e Métodos (5ª Ed.). Porto Alegre: Bookman.

Yu, J., Gilbert, B.A., & Oviatt, B. M. (2011). Effects of alliances, time, and network cohesion on the initiation of foreign sales by new ventures. Strategic Management Journal, 32 (4), 424-446.

Downloads

Publicado

2019-08-01

Como Citar

Werneck, A. L. dos S., & da Rocha, A. (2019). “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms. Internext, 14(3), 204–217. https://doi.org/10.18568/internext.v14i3.474