Vol. 20 No. 02 (2025)

Published: 2025-05-20

Article

  • New product development from a consumption practices perspective

    Larissa Mendes Soares, Isabela Carvalho de Morais, Karin Brondino-Pompeo
    DOI: https://doi.org/10.18568/internext.v20i02.833

  • Franchise chains and regional development: an institutional analysis of Brazilian central-west

    Augusto Cezar DArruda, Pedro Lucas de Resende Melo, Diego Bonaldo Coelho, Maria Carolina Silva de Arruda
    DOI: https://doi.org/10.18568/internext.v20i02.814

  • Marketing strategies in the dimension stones sector

    Antonio Carlos Guidi, Nadia Kassouf Pizzinatto, Thel Augusto Monteiro, Mariana da Silva Correa
    DOI: https://doi.org/10.18568/internext.v20i02.808

  • Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love

    Christian Gomes-e-Souza Munaier, Ana Claudia Braun Endo, Eduardo Mesquita, José Afonso Mazzon, Edson Crescitelli
    DOI: https://doi.org/10.18568/internext.v20i02.849

  • Multinationals’ approach to the circular economy principles: an overview of the electronics sector and its sustainable efforts

    Maria Sol Fernandes Marques Silva, Ana Paula Alves Cruz, Fabio Luiz Papaiz Gonçalves
    DOI: https://doi.org/10.18568/internext.v20i02.820

  • Comparative insights on sustainability integration in fashion retail: a study of Brazilian and Swedish companies

    Eliane Fernandes Tiago, Maria Laura Ferranty Maclennan, Rafael Morais Pereira
    DOI: https://doi.org/10.18568/internext.v20i02.811