Vol. 9 No. 2 (2014): MAIO/AGOSTO

Published: 2014-08-27

Editorial

Apresentação

Mateus Canniatti Ponchio
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DOI: https://doi.org/10.18568/1980-4865.92%p

Fórum de Marketing Internacional

Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers

Anita Fernandes Koenigsdorf, Angela da Rocha, Jorge Ferreira da Silva

1-19
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DOI: https://doi.org/10.18568/1980-4865.921-19
The country of distribution effect on the brand attitude change

José Mauro da Costa Hernandez, Patrícia da Costa Medeiros

20-38
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DOI: https://doi.org/10.18568/1980-4865.9220-38
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians

Marcio de Oliveira Mota

39-58
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DOI: https://doi.org/10.18568/1980-4865.9239-58
Image of Brazil: similarities and differences in the assessment in ten countries

Eber Celoto Souza, Suzane Strehlau, Dirceu Silva, Vivian Iara Strehlau

59-74
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DOI: https://doi.org/10.18568/1980-4865.9259-74
Country of origin image attributes as a source of competitive advantage: study in international brazilian fashion industry

Mariana Bassi Sutter, Edison Fernandes Polo, Maria Laura Ferranty Maclennan

75-93
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DOI: https://doi.org/10.18568/1980-4865.9275-93
Country of origin effect on luxury brands evaluation: an experimental study

Andrea Kassouf Pizzinatto, Nadia Kassouf Pizzinatto, Evandro Luiz Lopes, Antonio Carlos Giuliani

94-109
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- PDF (Português (Brasil))
DOI: https://doi.org/10.18568/1980-4865.9294-109