Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee

Authors

  • Diego José Pessôa PUC-MG
  • Maria José Scassiotti de Souza PUC-SP

DOI:

https://doi.org/10.18568/1980-4865.5184-111

Keywords:

Café Gourmet. Internacionalização. Marcas. Marcas Brasileiras.

Abstract

The brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets.

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Author Biographies

Diego José Pessôa, PUC-MG

Pós-graduando em Gestão Estratégica de Marketing pela Pontifícia Universidade Católica de Minas Gerais (PUC-MG). Graduado em Relações Internacionais pela Universidade Estadual Paulista (UNESP).

Maria José Scassiotti de Souza, PUC-SP

Orientação: Profa. Msc. Mestra em Administração pela Pontifícia Universidade Católica de São Paulo (PUC-SP).

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Published

2010-12-22

How to Cite

Pessôa, D. J., & Souza, M. J. S. de. (2010). Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee. Internext - International Business and Management Review, 5(1), 84–111. https://doi.org/10.18568/1980-4865.5184-111

Issue

Vol. 5 No. 1 (2010)

Section

Article

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