Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries

Authors

  • Belmiro Nascimento João PUC/SP
  • Felipe Mendes Borini ESPM/SP
  • Crisomar Lobo de Souza PUC/SP
  • Arnoldo José de Hoyos Guevara PUC/SP

DOI:

https://doi.org/10.18568/1980-4865.5133-49

Keywords:

BRIC, multinacionais, grupos estratégicos, regionalização

Abstract

The objective of this article is show that the BRIC´s multinationals do not have global strategies but regional strategies, and they do not belong to same strategic groups, so they cannot be analyzed on the same perspectives and theories. The literature on strategic groups and regionalization of multinationals give support for the thesis presented above, which it is tested by quantitative and qualitative secondary data concerning the oil and gas multinational industry of the BRIC countries. The result argues that multinationals from these countries are regional and adopt strategies idiosyncratic. Therefore, when analyzing the multinational companies from the BRIC assumptions must reflect the peculiarities of each country of the multinationals and their relationship with the regional competitive environment.

Downloads

Download data is not yet available.

Author Biographies

Belmiro Nascimento João, PUC/SP

Professor do Mestrado em Administração da PUC/SP. Pós Doutor em Administração pela FEA/USP

Felipe Mendes Borini, ESPM/SP

Professor do Mestrado em Gestão Internacional da ESPM. Doutor em Adminsitração pela FEA/USP

Crisomar Lobo de Souza, PUC/SP

Mestre em Administração pela PUC/SP

Arnoldo José de Hoyos Guevara, PUC/SP

Professor do Mestrado em Administração da PUC/SP. Pós Doutor pela University of Oxford.

Downloads

Published

2010-12-22

How to Cite

João, B. N., Borini, F. M., de Souza, C. L., & Guevara, A. J. de H. (2010). Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries. Internext - International Business and Management Review, 5(1), 33–49. https://doi.org/10.18568/1980-4865.5133-49

Issue

Vol. 5 No. 1 (2010)

Section

Article

License

- The author(s) authorize the publication of the article in the journal;

- The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s);

- The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s);

- In case an article will be approved for publication, the author will sign the term of Cession of Copyright to the journal, according to the download form.