Corporate Lean Startup: uncovering the problem before the solution
DOI:
https://doi.org/10.18568/internext.v20i03.869Keywords:
Lean Startup, Problem Validation, Innovation, Minimum Viable Products (MVPs), Agile ManagementAbstract
Objective: The aim of the study was to discuss the application of the Lean Startup approach in mature companies, emphasizing the importance of managers dedicating time to structuring the discovery and analysis of the problem prior to defining solutions or minimum viable products (MVPs). The text warns about the dangers of accelerated innovation without proper diagnosis and argues for a methodology that integrates purpose, learning, and value delivery. Relevance/Originality: The article connects Lean Startup to classic tools such as the Ishikawa Diagram and the Five Whys, proposing their integrated application in corporate contexts. It highlights gaps in problem validation and warns about the superficiality with which many MVPs are developed. Social/Management Contributions: It promotes more conscious, data‑driven innovation by strengthening the alignment between the real problem and the proposed solution. It encourages an investigative culture that avoids waste and increases the effectiveness of outcomes.
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