Desenvolvimento de novos produtos na perspectiva das práticas de consumo

Larissa Mendes Soares; Isabela Carvalho de Morais; Karin Brondino-Pompeo

doi:10.18568/internext.v20i02.833

Authors

Larissa Mendes Soares Universidade Federal de Ouro Preto – Ouro Preto (MG), Brasil. https://orcid.org/0009-0009-5374-7232
Isabela Carvalho de Morais Universidade Federal de Ouro Preto – Ouro Preto (MG), Brasil. https://orcid.org/0000-0001-8274-406X
Karin Brondino-Pompeo Escola Superior de Propaganda e Marketing – São Paulo (SP), Brasil. https://orcid.org/0000-0001-7914-3431

DOI:

https://doi.org/10.18568/internext.v20i02.833

Keywords:

Consumer Behavior, Practice Circuit, New Product Development, Consumption Practices

Abstract

Objective: This study investigates how consumption practices shape and can be integrated into new product development, considering everyday use and the cultural meanings consumers attribute to products. Method: The research adopts a qualitative approach based on digital methods and YouTube video analysis, using practice theory as a theoretical lens. Main Results: The study demonstrates how consumption practices can influence new product development and proposes a conceptual model that incorporates this perspective into the creation process. Additionally, it presents a methodological protocol for capturing and analyzing consumption practices. Relevance / Originality: By integrating the circuit of practice into product development, this study addresses a theoretical gap and offers an innovative approach to understanding and designing new products based on consumers’ everyday interactions. Theoretical / Methodological Contributions: The study proposes a product development model incorporating the circuit of practices and a theoretical-empirical protocol applicable to different phases of traditional product development models. Social / Management Contributions: Integrating consumption practices into product development enables a more consumer-sensitive approach, providing valuable insights for designers, companies, and managers interested in creating products more aligned with consumers’ routines and experiences.

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