The simple moderation model and its use in business research

Authors

  • Mateus Canniatti Ponchio Escola Superior de Propaganda e Marketing, PMDGI/ESPM, São Paulo, SP, Brazil http://orcid.org/0000-0003-1110-8642
  • André Samartini Escola de Administraçãod e Empresas de São Paulo, EAESP/FGV, São Paulo, SP, Brazil.

DOI:

https://doi.org/10.18568/1980-4865.131I-IX

Keywords:

Simple moderation model, Pick-a-point analysis, Spotlight analysis, Johnson-Neyman technique, Floodlight analysis,

Abstract

The objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii) probing the moderating effect; and iii) recommendations on how to report it in scholarly articles. We hope to contribute to the field by disseminating the technique and good practices for presenting statistical analyses in academic articles.

Downloads

Download data is not yet available.

Author Biographies

Mateus Canniatti Ponchio, Escola Superior de Propaganda e Marketing, PMDGI/ESPM, São Paulo, SP, Brazil

Mateus earned his bachelor’s degree in Business from the Getulio Vargas Foundation in Sao Paulo, Brazil (2002), and received his Ph.D. degree in Marketing from the same institution in 2006. In that same year, he was a visiting scholar at the University of Otago in Dunedin, New Zealand. In 2007, he was awarded a distinction at the Best Doctoral Thesis Award from CAPES (Coordination for the Improvement of Higher Education Personnel, a Brazilian Government Agency); because of this prize, the City Hall in his hometown, Piracicaba, a city of 400,000 inhabitants, awarded him the title of Honorary Citizen. Since 2008, Mateus has been working at Escola Superior de Propaganda e Marketing in Sao Paulo as professor of Consumer Behavior at the Postgraduate Program in Business. In addition, he serves as scientific editor for Revista de Administracao de Empresas (RAE). He has published in journals such as the Journal of Consumer Behavior, Journal of Marketing Management, Marketing Intelligence and Planning, Review of Business Management, Brazilian Marketing Journal, and Journal of Information Systems and Technology Management on topics such as consumer values, consumer vulnerability and cross-cultural issues. He is an active member of the European Marketing Academy and of the Brazilian ANPAD association for research. His hobbies are chess and table tennis.

André Samartini, Escola de Administraçãod e Empresas de São Paulo, EAESP/FGV, São Paulo, SP, Brazil.

André Luiz Silva Samartini holds a degree in Statistics from the Instituto de Matemática e Estatística (IME) of the University of São Paulo (USP) and a MSc in Statistics also from IME - USP. He holds a PhD in Business Administration from the Getulio Vargas Foundation Sao Paulo School of Business (FGV-EAESP) where he is currently Adjunct Professor. He is a specialist in the application of statistical methods in the areas of education, marketing and finance. He served as consultant or instructor at Banco ABN-Real, Banco Bradesco, Banco do Brasil, Banco Itaú, Banco Santander, IMS, Rede Globo, Vale, among others. He has co-authored the book "Market Research", published by Saraiva, 2012. André has held the positions of Vice-Coordinator of Undergraduate Courses and Head of the Department of Technology and Quantitative Methods at FGV-EAESP. Currently, he is the Coordinator of the Methods School of FGV-EAESP.

References

 Bauer, D. J., & Curran, P. J. (2005). Probing interactions in fixed and multilevel regression: inferential and graphical techniques. Multivariate Behavioral Research, 40(3), 373–400.

 Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis, second edition: a regression-based approach. The Guilford Press, 692 p.

 Hayes, A. F., & Matthes, J. (2009). Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations. Behavior Research Methods, 41(3), 924–936.

 Huang, Y.-H. C., Ao, S., Lu, Y., Ip, C., & Kao, L. (2017). How trust and dialogue shape political participation in mainland China. International Journal of Strategic Communication, 11(5), 395-414.

 Mota, M. O. (2014). Mensurando moderações: uma pesquisa transcultural e comparativa no consumo de serviços entre brasileiros e canadenses. Internext – Revista Eletrônica de Negócios Internacionais, 9(2), 39-58.

 Rogosa, D. (1980). Comparing nonparallel regression lines. Psychological Bulletin, 88(2), 307–321.

 Spiller, S. A., Fitzsimons, G. J., Lynch, J. G., & McClelland, G. H. (2013). Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression. Journal of Marketing Research, 50(2), 277–288.

 Wurthmann, K. (2017). Implicit theories and issue characteristics as determinants of moral awareness and intentions. Journal of Business Ethics, 142(1), 93-116.

Downloads

Published

2018-01-08

How to Cite

Ponchio, M. C., & Samartini, A. (2018). The simple moderation model and its use in business research. Internext - International Business and Management Review, 13(1), I-IX. https://doi.org/10.18568/1980-4865.131I-IX

Issue

Vol. 13 No. 1 (2018): January/April

Section

Metodologia de Pesquisa

License

- The author(s) authorize the publication of the article in the journal;

- The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s);

- The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s);

- In case an article will be approved for publication, the author will sign the term of Cession of Copyright to the journal, according to the download form.