O papel da capacidade tecnológica para a internacionalização da firma e sucesso de novos produtos: Uma revisão sistemática da literatura

Authors

  • Rodrigo Marques de Almeida Guerra Universidade de Caxias do Sul - UCS, Caxias do Sul, RS
  • Maria Emília Camargo Universidade de Caxias do Sul - UCS, Caxias do Sul, RS

DOI:

https://doi.org/10.18568/1980-4865.11149-62

Keywords:

Capacidade tecnológica, Efeito moderador, Internacionalização Sucesso de novos produtos

Abstract

As constantes mudanças existentes no ambiente corporativo exigem que as organizações apresentem alta velocidade de adaptação aos cenários hipercompetitivos. A capacidade tecnológica pode favorecer a internacionalização da empresa, uma vez que possibilita a formação de parcerias estratégicas, investimento em P&D, compartilhamento de recursos, transferência de tecnologia e economia de escala. O objetivo deste artigo é realizar uma revisão sistemática da literatura sobre o papel da capacitação tecnológica para a internacionalização da empresa e sucesso de novos produtos. Para tanto, foi necessário analisar 87 artigos obtidos a partir de quatro bases de dados. Os resultados da pesquisa sugerem que a capacidade tecnológica pode ser utilizada como variável moderadora; capacidade tecnológica é considerada um importante elemento de crescimento econômico; facilita a internacionalização da empresa; pode proporcionar o sucesso de novos produtos; a transferência de tecnologia auxilia na formação de capacidade tecnológica, por meio do conhecimento tácito, habilidades e competências dos funcionários; em regra, empresas exportadoras apresentam maior capacidade tecnológica. Por fim, foi proposto um framework teórico, limitação do estudo e sugestões para pesquisas futuras.

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Author Biographies

Rodrigo Marques de Almeida Guerra, Universidade de Caxias do Sul - UCS, Caxias do Sul, RS

Doutorando em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul, PUCRS, Brasil, com Ampla Associação com a Universidade de Caxias do Sul, UCS, Brasil (2014-Atual). É Mestre em Engenharia de Produção (2005) pela Universidade Federal da Paraíba (UFPB), Especialista em Gestão da Qualidade e Produtividade (2002) pela UFPB, Especialista em Logística Empresarial (2003) pela Universidade Potigua (UNP) e Graduado em Administração (2001) pela UFPB. Atualmente, é Professor do Curso de Administração (Graduação e Especialização) da Universidade de Caxias do Sul (UCS).

Maria Emília Camargo, Universidade de Caxias do Sul - UCS, Caxias do Sul, RS

Doutora em Engenharia da Produção pela Universidade Federal de Santa Catarina - UFSC. Professora e Coordenadora do Programa de Mestrado e Doutorado da Universidade Federal Caxias do Sul.

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2016-05-17

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Guerra, R. M. de A., & Camargo, M. E. (2016). O papel da capacidade tecnológica para a internacionalização da firma e sucesso de novos produtos: Uma revisão sistemática da literatura. Internext - International Business and Management Review, 11(1), 49–62. https://doi.org/10.18568/1980-4865.11149-62

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