INTERNATIONALIZATION ON THE SUGAR-ALCOHOL SECTOR IN THE NORTHEAST

Authors

  • Edjackson Marques Ferreira UNIVERSIDADE FEDERAL DA PARAÍBA
  • André Gustavo Carvalho Machado Universidade Federal da Paraíba
  • Walter Fernando Araújo Moraes UFPE

DOI:

https://doi.org/10.18568/1980-4865.51112-131

Keywords:

Setor Sucroalcooleiro, Internacionalização, Trading Companies.

Abstract

The purpose of the present work is to analyze how companies on the sugar- alcohol sector in the Northeast are internationalizing their production. Six theories were selected to guide the analyses undertaken: Life Cicle, Uppsala, Adaptive Choice, Eclectic Paradigm, Resourcebased View and Diamond Model. The research strategy was the case study and the data was gathered through sectorial documents and semi-structured interviews. The Atlas/ti software aided the data analysis. As a result, evidence was made that there is a strong and decisive presence of location and internal resources aspects, underlined in the Diamond Model, the Eclectic Paradigm and the Resource-based View as fundamental in the internationalization of the activities of companies from Paraiba. The formation of a strong internal network, adopted by the Network Theory, also showed its importance. The other theories under analysis became less applicable, mainly due to the nature of the sugar-ethanol sector in Paraiba, which exports indirectly, and to the fact that their products are highly standardized.

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Author Biographies

André Gustavo Carvalho Machado, Universidade Federal da Paraíba

Professor Adjunto do Departamento de Administração e do Programa de Pós-Graduação em Administração da UFPB

Walter Fernando Araújo Moraes, UFPE

Professor Titular do Departamento de Administração e do Programa de Pós-Graduação em Administração da UFPE

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Published

2010-12-23

How to Cite

Ferreira, E. M., Machado, A. G. C., & Moraes, W. F. A. (2010). INTERNATIONALIZATION ON THE SUGAR-ALCOHOL SECTOR IN THE NORTHEAST. Internext - International Business and Management Review, 5(1), 112–131. https://doi.org/10.18568/1980-4865.51112-131

Issue

Vol. 5 No. 1 (2010)

Section

Article

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