Modelo de Uppsala: Uma teoria contingente para explicar o surgimento de EMNEs
DOI:
https://doi.org/10.18568/1980-4865.13230-42Palavras-chave:
Modelo de Uppsala, Multinacionais de Mercados Emergentes (EMNEs), Teoria da Contingência,Resumo
O modelo Uppsala é o resultado de uma jornada intelectual em que suposições econômicas foram expurgadas e substituídas por relações comportamentais, de rede, capacidades dinâmicas, efetivação, teorias empreendedoras e institucionais, teorias que pareciam explicar melhor, o processo de internacionalização no atual ambiente de negócios. Este artigo conceitual ilustra como o modelo de Uppsala evoluiu, mostrando as adaptações pelas quais passou e discute se o modelo de Uppsala é contingente o suficiente para explicar o surgimento de EMNEs, um fenômeno que inicialmente intrigou os especialistas em negócios internacionais e questionou a validade de fluxos bem estabelecidos de pensamentos na comunidade empresarial internacional.
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