The new rules for global trade: certification of origin and quality for safety food

Abstract

The objective of this article was to describe and to analyze the new context of the global markets for foods, with focus in the certifications of origin and quality, used mechanisms to guarantee the safe, differentiated, traceable food and without frauds. The methodology is characterized as exploratory and descriptive and searched to deepen some excellent concepts on the economy of the quality to agriculture. The complexity of global market and the technology innovations in agriculture and food processing, make the consumer and origin of production so far. The asymmetries of information on the product had grown and increased the transaction costs and, a form to manage the chain productive was to create mechanisms of identification and reputation of the product.