The influence of international ambidexterity on the export potential of Brazilian SMEs
DOI:
https://doi.org/10.18568/internext.v20i03.828Keywords:
International Ambidexterity, Export Potential, Small and Medium-Sized Enterprises, Internationalization Strategies, Product DevelopmentAbstract
Objective: To analyze how international ambidexterity impacts the export potential of Brazilian small and medium-sized enterprises that participated in an export support program entitled PEIEX. Method: The research is descriptive and qualitative, employing a multiple-case study approach with 19 small and medium-sized enterprises as the sample. Data were collected through interviews and document analysis. Main Results: According to the findings, most small and medium-sized enterprises developed international ambidexterity, manifested in product development, in defining a product mix for export, and in adopting new technologies. Companies improved their internal operations and acquired external capabilities, which strengthened their export potential. Relevance / Originality: In this study, we fill a theoretical gap by exploring how international ambidexterity influences the export potential of small and medium-sized enterprises, contributing to the understanding of internationalization processes in emerging contexts. Theoretical / Methodological Contributions: We provide insights into the dynamics between international ambidexterity and export potential, offering a new perspective on how small and medium-sized enterprises can leverage their export capacity through ambidexterity strategies. From a methodological standpoint, we highlight the effectiveness of the multiple-case study approach in understanding complex phenomena. Social / Managerial Contributions: We provide recommendations for managers of small and medium-sized enterprises on how to optimize their export strategies and use support programs to overcome barriers and expand small and medium-sized enterprises into international markets.
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