Teorias de internacionalização e aplicação em países emergentes: uma análise crítica

Abstract

Seven internationalisation theories are presented and discussed in this paper: Life Cycle Model, Uppsala Internationalisation Process, Related Innovative Process, Adaptative Choice Model, Internalization / Eclectic Paradigm, Resource Based View and Diamond Model. The aim is to critically analyze those theories, proposing the union of some key-concepts and the addition of the actual context of the emerging markets in order to construct a better understanding of the internationalisation process in these countries. Since all models were constructed in developed countries, it is necessary reflect about these models and not simply reply them - searching for convergences and not looking at the possible divergences. It is necessary the awareness of the different contexts and internationalization timing, since most developing countries had a late entry in the international market due to the inward-oriented politics and the established protectionism.