Internationalization process and complex adaptive systems

Authors

  • Rennaly Alves da Silva Federal University of Paraíba, UFPB, João Pessoa, PB, Brazil Federal University of Pernambuco, UFPE, Bananeiras, PE, Brazil
  • Viviane Santos Salazar Federal University of Pernambuco, UFPE, Bananeiras, PE, Brazil
  • Walter Fernando Araújo de Moraes Federal University of Pernambuco, UFPE, Bananeiras, PE, Brazil

DOI:

https://doi.org/10.18568/1980-4865.12361-76

Keywords:

Uppsala Model, Complex Adaptive Systems, Santa Cruz do Capibaribe, Industrial Districts

Abstract

This article aims to analyze the characteristics of the internationalization process of companies from the Santa Cruz do Capibaribe clothing hub in Pernambuco, considering the Complex Adaptive Systems approach. The behaviors of two companies towards foreign markets over time are analyzed. The research method is qualitative, with a longitudinal approach, with the strategy being a case study. Semi-structured interviews were conducted, as well as observation and research into their documentation. Data analysis is performed by means of the steady comparison method proposed by Merriam (2009). A cross analysis of cases that generated fifteen (15) pieces of evidence is presented. It is understood that the companies in an internationalization process can be regarded as Complex Adaptive Systems.

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Author Biographies

Rennaly Alves da Silva, Federal University of Paraíba, UFPB, João Pessoa, PB, Brazil Federal University of Pernambuco, UFPE, Bananeiras, PE, Brazil

Professor of the UFPB management course, she has already acted as coordinator and vice-coordinator. Author of articles in journals, national, and international conferences

Viviane Santos Salazar, Federal University of Pernambuco, UFPE, Bananeiras, PE, Brazil

is Professor of the UFPB management course, she has already acted as coordinator and vice-coordinator. Author of articles in journals, national, and international conferences

Walter Fernando Araújo de Moraes, Federal University of Pernambuco, UFPE, Bananeiras, PE, Brazil

hold PhD in Management Sciences - University of Manchester Institute of Science and Technology. Retired Professor of Federal University of Pernambuco

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Published

2017-11-12

How to Cite

Silva, R. A. da, Salazar, V. S., & de Moraes, W. F. A. (2017). Internationalization process and complex adaptive systems. Internext - International Business and Management Review, 12(3), 61–76. https://doi.org/10.18568/1980-4865.12361-76

Issue

Vol. 12 No. 3 (2017): September/December

Section

Article

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