Project management as a competitive advantage for the internationalization of Brazilian companies

Authors

DOI:

https://doi.org/10.18568/1980-4865.1231-15

Keywords:

Project Management, Maturity, Internationalization of companies, Resource-Based View (RBV), Brazilian companies, Sustainable Competitive Advantage

Abstract

This study focuses on three theoretical axes: project management (PM), internationalization of companies and the resource-based view (RBV). It aimed to analyze if, and in what way, PM maturity contributes to the international strategy of Brazilian companies from the RBV perspective. The research strategy adopted in three Brazilian companies constituted a multiple case study with a descriptive exploratory approach through intercase and intracase analysis. As an unprecedented result, the study identified five characteristics of mature project management: project sustainability, stakeholder engagement, goal setting and strategy, change management, and risk management. Furthermore, all of these contributed to the internationalization of the companies in question, with an impact on competitive advantage, considering the RBV-VRIO analysis. Thus, the study contributes to the field by aiding companies that are beginning or intend to begin internationalization processes, enabling them to obtain better results through PM. A limitation of the study is the small number of cases investigated, which may be viewed as an opportunity for conducting further studies.

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Author Biographies

Andre Luiz Spinelli Schelini, Universidade Nove de Julho - UNINOVE, São Paulo, SP, Brazil

holds a Master’s in Business Administration by UNINOVE/SP; and holds a Specialization in Public Administration, Communication Management, Institutional Marketing, and Teaching of Higher Education by Universidade Castelo Branco, Rio de Janeiro/RJ, Brazil.

Cristina Dai Pra Martens, Universidade Nove de Julho - UNINOVE, São Paulo, SP, Brazil

holds a Ph.D and a Master’s in Business Administration by PPGA/EA/UFRGS, a post-doctoral at CERAG/UPMF- Université Pierre Mendès-France. Also, is professor at PPGA and MPA-GP UNINOVE, São Paulo, Brazil.

Marcos Roberto Piscopo, Universidade Nove de Julho - UNINOVE, São Paulo, SP, Brazil

holds a Ph.D. and Master’s in Business Administration by FEA/USP, with a research period abroad at Bocconi University in Milan, Italy. Also, was professor at MPA-GP UNINOVE, São Paulo, Brazil. Ad memoriam.

Marcos Paixão Garcez, Universidade Nove de Julho - UNINOVE

Doutorado em Administração. Principais temas de interesse de pesquisa: Gestão da Inovação Tecnológica, Gestão do Portfolio de Projetos, Administração Estratégica, Desenvolvimento de Produtos, Sustentabilidade, Estratégias de Crescimento e Diversificação e Marketing Internacional.

Doutorado em Administração. Principais temas de interesse de pesquisa: Gestão da Inovação Tecnológica, Gestão do Portfolio de Projetos, Administração Estratégica, Desenvolvimento de Produtos, Sustentabilidade, Estratégias de Crescimento e Diversificação e Marketing Internacional.

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Published

2017-12-26

How to Cite

Schelini, A. L. S., Martens, C. D. P., Piscopo, M. R., & Garcez, M. P. (2017). Project management as a competitive advantage for the internationalization of Brazilian companies. Internext - International Business and Management Review, 12(3), 1–15. https://doi.org/10.18568/1980-4865.1231-15

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Vol. 12 No. 3 (2017): September/December

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