Case studies in the retailer internationalization: a literature review

Authors

  • Renata Maria de Almeida Bastos Gomes Pontifícia Universidade Católica do Rio de Janeiro – Instituto de Administração e Gerência, PUC-Rio/IAG, Rio de Janeiro, RJ, Brasil http://orcid.org/0000-0002-5413-689X
  • Jorge Carneiro Fundação Getúlio Vargas / Escola de Administração de Empresas de São Paulo, FGV-SP / EAESP, São Paulo, SP, Brasil http://orcid.org/0000-0003-3321-5430
  • Clarice Secches Kogut Universidade Federal do Rio de Janeiro – Instituto Coppead de Administração, UFRJ / Coppead, Rio de Janeiro, RJ, Brasil

DOI:

https://doi.org/10.18568/1980-4865.12116-32

Keywords:

Retail internationalization, Case Study, Literature Review

Abstract

Research on retail internationalization (RI) has undergone an intense development phase since the 1990s, dominated by quantitative research and based on the retail experience of large-scale retailers formats such as supermarkets. However, the internationalization of the retail sector has evolved into areas that existing models have not been able to explain, generating a demand for more thorough research. The result has been an increase of articles published since the early 2000s based on research of an exploratory and qualitative nature, such as case studies. In this article, main contributions are identified in RI arising from case studies resulting from the selection and analysis of 48 articles published in academic journals between 2000 and 2015. As a result, relevant findings on the steps of the RI process are presented, such as input modes for franchise, international divestment, and characteristics of the RI process of specific types of firms, such as fashion retailers and small- and medium-size retailers.

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Author Biographies

Renata Maria de Almeida Bastos Gomes, Pontifícia Universidade Católica do Rio de Janeiro – Instituto de Administração e Gerência, PUC-Rio/IAG, Rio de Janeiro, RJ, Brasil

Doutora em administração de empresas pela Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), graduada em sistemas de informação e pós-graduada em marketing pela PUC-Rio. Tem experiência na área de administração, com ênfase em marketing, negócios internacionais e varejo e atuou nas áreas de comércio exterior, propaganda e shopping centers nos últimos 30 anos.

Jorge Carneiro, Fundação Getúlio Vargas / Escola de Administração de Empresas de São Paulo, FGV-SP / EAESP, São Paulo, SP, Brasil

Professor Associado de Estratégia e de Negócios Internacionais da FGV/Eaesp. Possui doutorado em Administração de Empresas pelo Coppead/UFRJ, com especialização em Negócios Internacionais. É mestre em Administração de Empresas pela Pontifícia Universidade Católica do Rio de Janeiro PUC-Rio, com especialização em Marketing, e bacharel em Engenharia Eletrônica pela mesma instituição.

Clarice Secches Kogut, Universidade Federal do Rio de Janeiro – Instituto Coppead de Administração, UFRJ / Coppead, Rio de Janeiro, RJ, Brasil

Phd candidate in the department of international business management at COPPEAD/UFRJ, with Masters in Business Administration from Columbia University, New York (2006-graduated with Honors, Dean's List) and a bachelor’s degree in business administration from EAESP/FGV (2001), in addition to a CFA (Chartered Financial Analyst). Professional experiences in large multinational companies of the financial sector, strategic consulting and consumer goods. Currently works as an academic researcher, professor and Assistant Coordinator of a post-MBA course at COPPEAD/UFRJ.

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Published

2017-04-01

How to Cite

de Almeida Bastos Gomes, R. M., Carneiro, J., & Kogut, C. S. (2017). Case studies in the retailer internationalization: a literature review. Internext - International Business and Management Review, 12(1), 16–32. https://doi.org/10.18568/1980-4865.12116-32

Issue

Vol. 12 No. 1 (2017): January/April

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Article

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