Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil

Authors

  • Nathalia Berger Werlang Werlang Universidade do Vale do Itajaí. Professora na Faculdades de Itapiranga, Itapiranga
  • Inocencia Boita Dalbosco Universidade do Vale do Itajaí. Professora na UNOESC
  • Dinorá Eliete Floriani Universidade do Vale do Itajaí no Programa de Pós-Graduação em Administração
  • Carlos Ricardo Rossetto Universidade Federal de Santa Catarina

DOI:

https://doi.org/10.18568/1980-4865.9122-39

Keywords:

Dynamic capabilities, Internationalization, Multinational, Competencies

Abstract

The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-depth semi-structured interviews. The results show that, according to the economic theory, the company took property advantages, from the development of locals and non-locals competencies. The location advantage was explored from the choice of the host country, taking into consideration the potential market. Regarding the behavioral theory, it was identified that the internalization occurred gradually, started with exportation, and currently it is characterized as greenfield. Concerning the dynamic capabilities, they were developed by the company at the moment the company knew how to reconfigure and adapt the competencies developed in each unit, using them in its internalization process.

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Author Biographies

Nathalia Berger Werlang Werlang, Universidade do Vale do Itajaí. Professora na Faculdades de Itapiranga, Itapiranga

Mestre em administração pela UNIVALI - Universidade do Vale do Itajaí. Professora na Faculdades de Itapiranga, Itapiranga, SC, Brasil

Inocencia Boita Dalbosco, Universidade do Vale do Itajaí. Professora na UNOESC

Mestre em administração pela UNIVALI - Universidade do Vale do Itajaí. Professora na UNOESC - Universidade do Oeste de Santa Catarina, Chapecó, SC, Brasil; inocencia.dalbosco@unoesc.edu.br

Dinorá Eliete Floriani, Universidade do Vale do Itajaí no Programa de Pós-Graduação em Administração

Doutora em Administração pela Universidade de São Paulo. Professora da UNIVALI - Universidade do Vale do Itajaí no Programa de Pós-Graduação em Administração, Itajaí, SC, Brasil; dinora@univali.br

Carlos Ricardo Rossetto, Universidade Federal de Santa Catarina

Doutor em Engenharia de Produção pela UFSC - Universidade Federal de Santa Catarina. Professor visitante Universidad Nacional de San Agustin, UNSA, Peru. Professor titular da UNIVALI - Universidade do Vale do Itajaí, Itajaí, SC, Brasil; rossetto@univali.br

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Published

2014-04-23

How to Cite

Werlang, N. B. W., Dalbosco, I. B., Floriani, D. E., & Rossetto, C. R. (2014). Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil. Internext - International Business and Management Review, 9(1), 22–39. https://doi.org/10.18568/1980-4865.9122-39

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Vol. 9 No. 1 (2014): janeiro/abril

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Article

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