The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market

Authors

  • Sérgio Fernando Loureiro Rezende PUC Minas Programa de Pós-graduação em Administração
  • Plínio Weller Correa IBM Brasil
  • Angela França Versiani PUC Minas Programa de Pós-graduação em Administração

DOI:

https://doi.org/10.18568/1980-4865.911-21

Keywords:

Subsidiary, Evolution, Causal factors, Multinationals

Abstract

Grounded on subsidiary typology and subsidiary development literature, we point to a mismatch between the evolution of the subsidiary of multinationals and the groups of causal factors that act upon it. Whereas the former is conceptualized from a dynamic standpoint, the latter is viewed statically. This is the starting point of this article, whose aim is to analyze the dynamics of causal factors pools in the evolution of a subsidiary of a multinational. Based on the case study of the evolution of the IBM’s Brazilian subsidiary, our results suggest that the occurrence of the causal factors related to the subsidiary, the headquarters and the context seems to be more complex than the literature has portrayed it. This is because the causal factors are liable to three properties: combination, frequency and temporal position

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Author Biographies

Sérgio Fernando Loureiro Rezende, PUC Minas Programa de Pós-graduação em Administração

Doutor em Marketing pela Lancaster University (UK)
Professor do Programa de Pós-graduação em Administração da PUC Minas

Plínio Weller Correa, IBM Brasil

Mestre em Administração pela PUC Minas/Fundação Dom Cabral

Business Development Executive - IBM Brasil

 

Angela França Versiani, PUC Minas Programa de Pós-graduação em Administração

Doutora em Administração pela USP

Professora do Programa de Pós-graduação em Administração da PUC Minas

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Published

2014-04-23

How to Cite

Rezende, S. F. L., Correa, P. W., & Versiani, A. F. (2014). The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market. Internext - International Business and Management Review, 9(1), 1–21. https://doi.org/10.18568/1980-4865.911-21

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Vol. 9 No. 1 (2014): janeiro/abril

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