Brasil: rápido desenvolvimento, internacionalização e formação de classe média

Authors

  • S. Tamer Cavusgil College of Business, Georgia State University
  • Ilke Kardes Department of Business Studies, University of Applied Sciences Dusseldorf,

DOI:

https://doi.org/10.18568/1980-4865.811-16

Keywords:

Internacionalização, Poder de compra, Mercado consumidor

Abstract

A introdução do projeto de pesquisa deve introduzir o leitor acerca do tema que se discute ao longo do projeto. Assim, ela deve ter como dinâmica fundamental a apresentação de elementos que permitam caracterizar minimamente o universo da pesquisa que se propõe. Reforçamos que não se deve dividir os conteúdos em tópicos; a organização do texto cabe a cada grupo, pois os projetos e até os estilos de redação podem imprimir diferenças. De qualquer modo, o tema precisa estar explicitado (embora isso não deva ser feito de modo abrupto, mas construído brevemente) e as partes constitutivas do documento (ou seja, que itens compõem o projeto de pesquisa) enunciadas. Esta articulação sobre as partes do projeto demonstra a lógica por trás da construção dos conteúdos do trabalho

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Author Biographies

S. Tamer Cavusgil, College of Business, Georgia State University

Fuller E. Callaway Professorial Chair, Institute of International Business, and Executive Director, Center for International Business Education and Research, J. Mack Robinson College of Business, Georgia State University, USA. E-mail: cavusgil@gsu.edu

Ilke Kardes, Department of Business Studies, University of Applied Sciences Dusseldorf,

Visiting Professor, Department of Business Studies, University of Applied Sciences Dusseldorf, Germany. E-mail: ilkekardes@gmail.com

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Published

2013-04-03

How to Cite

Cavusgil, S. T., & Kardes, I. (2013). Brasil: rápido desenvolvimento, internacionalização e formação de classe média. Internext - International Business and Management Review, 8(1), 1–16. https://doi.org/10.18568/1980-4865.811-16

Issue

Vol. 8 No. 1 (2013): janeiro/abril

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Article

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