THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES

Authors

  • Antonia Egidia Souza UNIVALI
  • Eduardo Pinheiro Gondim Vasconcellos USP
  • Harmilton Luiz Corrêa USP

DOI:

https://doi.org/10.18568/1980-4865.721-25

Keywords:

Internacionalização de Empresas, Motivação para a Internacionalização, Empresas de Software

Abstract

This study addresses the way in which Brazilian companies are internationalising, their motivations for internationalization and competitive advantage in this process. The article analyzes in depth a software company that since 2002 has been working successfully in the global market. The theoretical framework used is supported in three major theories on the internationalization: the advantage of ownership (DUNNING, 1988), the Uppsala School of the 1970s and the born global theory (RENNIE, 1993; CAVUSGIL and KNIGHT, 1996; OVIATT and McDougall, 1994; MADSEN and SERBIA, 1997). To conduct the study, using a qualitative approach with an exploratory-descriptive approach. The strategy was the case study. Data were collected from primary and secondary sources. The data analysis was from the content analysis. As a result, it appears that the motivation for the internationalization is based on the need to reduce dependence on domestic market, ability to modify products for the international market opportunity for profit and growth in the international market, interest management for international activities.

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Author Biographies

Antonia Egidia Souza, UNIVALI

Professora dos cursos de Administração e Comércio Exterior da Universidade do Vale do Itajai.

Eduardo Pinheiro Gondim Vasconcellos, USP

Docente da Universidade de São Paulo, professor da Faculdade de Economia, Administração e Contabilidade - FEA

Harmilton Luiz Corrêa, USP

Docente da Universidade de São Paulo, professor da Faculdade de Economia, Administração e Contabilidade - FEA

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Published

2012-10-26

How to Cite

Souza, A. E., Vasconcellos, E. P. G., & Corrêa, H. L. (2012). THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES. Internext - International Business and Management Review, 7(2), 1–25. https://doi.org/10.18568/1980-4865.721-25

Issue

Vol. 7 No. 2 (2012)

Section

Article

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