The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil

Authors

  • Marcelo Rocha e Silva Zorovich ESPM

DOI:

https://doi.org/10.18568/1980-4865.71149-165

Keywords:

Centros de Excelência. Estratégia Empresarial. Network Integrada. Transferência de Conhecimento. Indústria Automobilística.

Abstract

This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter.

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Author Biography

Marcelo Rocha e Silva Zorovich, ESPM

Mestre em Relações Internacionais e Mestrando em Gestão Internacional

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Published

2012-07-25

How to Cite

Zorovich, M. R. e S. (2012). The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil. Internext - International Business and Management Review, 7(1), 149–165. https://doi.org/10.18568/1980-4865.71149-165

Issue

Vol. 7 No. 1 (2012)

Section

Article

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