A Internacionalização da Menendez Amerino Ltda: Indícios e Contestações do Modelo Nórdico

Abstract

The question that motivated this research was to understand how it developed and the process of internationalization of Menendez Amerino, taking as input for analysis of this phenomenon is the Nordic Model of Internationalization. The strategy of qualitative case study was considered appropriate to clarify the research problem and to investigate the process and dynamics of the phenomenon of internationalization in a longitudinal perspective. Considering this, interviews were established that guided the study. Thirteen interviews were conducted with six respondents that make up the research subjects. We used the method of structured interviews to collect data on the spot, individually, with the interviewees. Data analysis and interpretation allowed the description of the phenomenon investigated. There were four stages in the remarkable life story of the company studied. Most of the analyzed period, the process of training strategies based on logical incrementalism was present in the organization. The pre-disposition of the company for the behavior was grounded in born global backgrounds of the founders of the foreign market. From the standpoint of the Swedish Model, it is clear that the company behaved differently in two moments: first, supporting, and in the second, partially disagree. The use of networks as a tool for internationalization, it became clear from the foundation of the company, and this is a crucial variable for its strategic work internationally