The olfactory marketing and judgment of environmental quality: an experiment in a company services.

Authors

  • Laura Melo Miranda Universidade Presbiteriana Mackenzie
  • Davi Arruda Araújo Universidade Presbiteriana Mackenzie

DOI:

https://doi.org/10.18568/1980-4865.62165-187

Abstract

Based in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the olfactory stimuli, the quality of the environment. According to some researches, we have noticed that olfactory stimuli provoke effects on clients’ perception and, after that, positive or negative reactions toward the environment. Besides presenting a theoretical review of studies concerning on this field, we also replied through this work Bellizze’s (1983) measurement scales of quality. The results have showed that the olfactory stimuli partly influence the quality of the environment’s evaluation pointed by the clients.

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Author Biographies

Laura Melo Miranda, Universidade Presbiteriana Mackenzie

Doutoranda em Administração de Empresas, pesquisa em marketing e recursos estratégicos de desenvolvimento.

Davi Arruda Araújo, Universidade Presbiteriana Mackenzie

Mestrando em Administração de Empresas

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Published

2012-06-29

How to Cite

Miranda, L. M., & Araújo, D. A. (2012). The olfactory marketing and judgment of environmental quality: an experiment in a company services. Internext - International Business and Management Review, 6(2), 165–187. https://doi.org/10.18568/1980-4865.62165-187

Issue

Vol. 6 No. 2 (2011)

Section

Article

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