Trajectory And A Competitive Company Internacionalization Perdigão

Authors

  • Vanderlei José Sereia Universidade Estadual de Londrina
  • Marcia Regina Gabardo da Camara Universidade Estadual de Londrina
  • Saulo Fabiano Amâncio Vieira Universidade Estadual de Londrina

DOI:

https://doi.org/10.18568/1980-4865.62138-164

Keywords:

Carnes, Exportações, Perdigão, Brasil Foods, Alimentos Processados

Abstract

The world economy has required new configurations of global companies to support their positions and result in earnings of its assets. The company Perdigao sought to direct their efforts as market orientation and respond to new stimuli with the adequacy of its structure to the highly competitive international markets. The aim of this study is to analyze the evolutionary process of the company Perdigão S/A Brazil until the formation of Foods, a result of the merger with Sadia S/A, the company’s track record, set in a competitive environment characterized by barriers to market entry international, protected by tariff barriers and sanitary. The company’s shares resulted in increased sales and opening new markets abroad. The brand, creating new products, operational efficiency and commercial aggressiveness have been responsible for expanding sales and net revenues in the period 2004-2009.

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Author Biographies

Vanderlei José Sereia, Universidade Estadual de Londrina

Doutorando em Administração, e professor do Departamento de Economia da Universidade Estadual de Londrina.

Marcia Regina Gabardo da Camara, Universidade Estadual de Londrina

Doutora em Economia, professora Adjunta do Departamento de Economia da Universidade Estadual de Londrina e do Programa de Pós-Graduação em Economia - PPGE/UEL.

Saulo Fabiano Amâncio Vieira, Universidade Estadual de Londrina

Doutor, Mestre e Graduado em Administração, professor Adjunto do Departamento de Administração da Universidade Estadual de Londrina e do Programa de Pós-Graduação em Administração - PPGA/UEL.

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Published

2012-06-06

How to Cite

Sereia, V. J., Camara, M. R. G. da, & Vieira, S. F. A. (2012). Trajectory And A Competitive Company Internacionalization Perdigão. Internext - International Business and Management Review, 6(2), 138–164. https://doi.org/10.18568/1980-4865.62138-164

Issue

Vol. 6 No. 2 (2011)

Section

Article

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