INTERNATIONAL SURVEY OF PUBLICATIONS IN INTERNATIONAL BUSINESS: RISING THROUGH THE BASE OF WEB SCIENCE

Abstract

Internationalization is an alternative to business growth, allowing its exposure to international standards of products, technologies and management methods, generating significant returns for domestic transactions (STAL, 2010). The evolution of commercial transactions between the countries have brought a lot of issues to be understood, that seek to check the reflection of international activity in the individual, company and nation experiencing this context of globalization. This article was developed from the perspective of a bibliometric research, aiming to increase awareness in the study area related to International Business (International Business) and determine which topics studied by the administration on this issue are being investigated further and which are most relevant (hot topics). Analysis of data held on the approaches of qualitative and quantitative research. Qualitatively analyzed the issues addressed in the publications surveyed regarding the content, keywords and relevance of topics. As regards the figures sought to investigate the following variables: total number of publications, authors, subject areas, types of documents, the sources title, year of publications, institutions, funding agencies, languages, countries and analysis of the number of times each publication was cited by the hb index and the index m. According to Hirsch (2005), the total number of articles published measures the productivity of the author, but does not measure the importance and / or impact of their publications. Already the impact of publications is measured by the number of citations that each one receives can be measured by the h-index. The survey of publications housed in the Web of Science citation index with the ISI Citation Indexes from 1997 to 2010 (14 years) resulted in 5,355 jobs related to international business, which were entered, especially in the areas of business (business) and management (management) and the studies analyzed showed a predominance of authors from the United States (1898 studies), followed by England (783 studies) and Canada (341 studies) and, among the twenty universities with more work stood out from the University Harvard - Harvard University, with 63 publications. The hot-topics were found performance, import, strategy, development, international relations, multinational, knowledge, internationalization process, joint ventures, innovation, emerging markets, growth, policies, networks, finance, culture and mode of entry.