THE INTERNATIONALIZATION PROCESS OF AN FASHION SOFTWARE

Abstract

This paper aims to analyze the internationalization process from 1996 to 2010 of a company that develops software for fashion. The theoretical foundations of the article include the theories of internationalization with special attention to the Nordic School of International Business, the approach of the networks, as well as research on specific software firms, born globals and international entrepreneurship. The survey used the technique of case study, qualitative, exploratory and descriptive. Data were collected from primary sources such as semi-structured interviews and questionnaires, and secondary sources. The data from the interviews and documents were repeatedly reviewed, coded and analyzed for their content and meaning, to identify the categories under consideration. Among the factors seen fleeing theoretical approaches, are cited the heels of the steps outlined by them and not exclusive preference for countries with lower psychic distance. It was also relevant to the international orientation of the entrepreneurs, whose social networks encompassed international actors who sometimes influenced the process, confirming the approach of the networks.