Explorando o princípio da perda suportável: uma revisão sistemática de literatura

Autores

DOI:

https://doi.org/10.18568/internext.v19i2.800

Palavras-chave:

Princípio da Perda Suportável, Lógica Effectuation, Revisão Sistemática de Literatura

Resumo

Objetivo: Este artigo investiga como a pesquisa acadêmica em negócios e gestão aborda o conceito do princípio da perda suportável. Identificamos o que os pesquisadores observaram do ponto de vista do princípio da perda suportável, o que eles encontraram e a quais conclusões chegaram para desenvolvermos uma agenda de pesquisa futura. Método: Este estudo analisou 51 artigos de pesquisa recentes por meio de uma revisão sistemática da literatura para avaliar o estado atual e os desenvolvimentos do princípio da perda suportável. Principais Resultados: Utilizando o software VOSviewer, os artigos são agrupados em três grupos de assuntos primários. O cluster Desempenho examina como o princípio da perda suportável e a efetivação influenciam o desempenho da empresa. O cluster Motivação investiga os aspectos motivacionais por trás dos processos de tomada de decisão dos empreendedores. O cluster Avaliação centra-se na validação de escalas de medição para a lógica de efetuação, particularmente no contexto do princípio da perda suportável. Relevância / Originalidade: O estudo destaca o papel do princípio da perda suportável na promoção de estratégias empreendedoras resilientes e adaptativas em ambientes de negócios incertos. Destaca a abordagem do princípio da perda suportável ao incentivar os empreendedores a se envolverem em estratégias de gestão de risco que se concentram nas perdas potenciais, e não nos ganhos possíveis. Contribuições Teóricas / Metodológicas: Este artigo contribui significativamente para a compreensão acadêmica da lógica effectuation, fornecendo uma estrutura abrangente do cenário atual de pesquisa em torno do princípio da perda suportável. Auxilia pesquisadores emergentes pela literatura existente e sugere direções de pesquisas futuras. Além disso, oferece insights práticos sobre a implementação de princípios de effectuation, particularmente princípio da perda suportável, melhorando assim a tomada de decisões em mercados dinâmicos e imprevisíveis.

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Biografia do Autor

Siliane Ferrari, Escola Superior de Propaganda e Marketing – São Paulo (SP), Brazil.

Doutoranda em Administração na Escola Superior de Propaganda e Marketing, São Paulo - SP, Brasil.

Sílvio de Vasconcellos, Escola Superior de Propaganda e Marketing – São Paulo (SP), Brazil.

Professor titular na Escola Superior de Propaganda e Marketing - ESPM, São Paulo - SP, Brasil.

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2024-05-21

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Ferrari, S., & Vasconcellos, S. de. (2024). Explorando o princípio da perda suportável: uma revisão sistemática de literatura . Internext, 19(2). https://doi.org/10.18568/internext.v19i2.800

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