Capacidades dinâmicas para identificar e explorar oportunidades internacionais: estudo de caso em uma empresa de jogos eletrônicos
DOI:
https://doi.org/10.18568/internext.v19i2.793Palavras-chave:
Capacidades dinâmicas, Born globals, Oportunidades, Internacionalização de empresasResumo
Objetivo: Analisar como as capacidades dinâmicas estão associadas aos processos de identificação e exploração de oportunidades internacionais. Método: A pesquisa consiste em um estudo de caso, de natureza qualitativa, com abordagem retrospectiva. Os dados foram coletados por meio de entrevistas, pesquisa documental e observação, havendo triangulação das fontes de dados. Os dados foram analisados por meio do método de comparação constante e com o auxílio do software Atlas.ti, versão 8.0. Principais Resultados: A empresa analisada consegue identificar oportunidades internacionais utilizando as capacidades de rede, empreendedora e de inovação. A capacidade de inovação foi usada apenas em processos de criação, enquanto as demais foram empregadas tanto em processos de descoberta quanto de criação. Contudo, para explorar algumas oportunidades, essas capacidades não foram suficientes, tendo sido necessário desenvolver as capacidades de orientação para o mercado, aprendizagem e adaptação. Relevância / Originalidade: A literatura tem buscado explicar os processos de identificação e exploração de oportunidades com base em capacidades comuns. A abordagem adotada nesta pesquisa considera um conjunto de capacidades que são criadas, adaptadas ou transformadas em função das demandas ambientais, o que as torna verdadeiramente dinâmicas e possibilita às empresas acessar as oportunidades internacionais. Contribuições Teóricas / Metodológicas: A contribuição do estudo reside na compreensão sobre quais capacidades as empresas precisam desenvolver para expandir a sua atuação internacional.
Downloads
Referências
Ahmadian, S., & Abdolmaleki, S. (2018). Network typology and international opportunity recognition: moderating role of entrepreneurial orientation. Journal of Global Entrepreneurship Research, 8(1), 17. https://doi.org/10.1186/s40497-018-0104-8
Al‐Aali, A., & Teece, D. J. (2014). International entrepreneurship and the theory of the (long‐lived) international firm: a capabilities perspective. Entrepreneurship Theory and Practice, 38(1), 95-116. https://doi.org/10.1111/etap.12077
Alonso, A. D., Kok, S. K., & O'Brien, S. (2019). Understanding approaches to innovation through the dynamic capabilities lens. International Journal of Innovation Management, 23(6), 1950054. https://doi.org/10.1142/S1363919619500543
Andersson, S., & Evers, N. (2015). International opportunity recognition in international new ventures—a dynamic managerial capabilities perspective. Journal of International Entrepreneurship, 13, 260-276. https://doi.org/10.1007/s10843-015-0149-5
Autio, E., George, G., & Alexy, O. (2011). International entrepreneurship and capability development—qualitative evidence and future research directions. Entrepreneurship Theory and Practice, 35(1), 11-37. https://doi.org/10.1111/j.1540-6520.2010.00421.x
Bai, W., & Johanson, M. (2019). International opportunity networks. Industrial Marketing Management, 70, 167-179. https://doi.org/10.1016/j.indmarman.2017.07.004
Banholzer, M. (2023). Recife se destaca na produção de games educativos e de entretenimento. JCNE10. Recuperado de https://jc.ne10.uol.com.br/canal/economia/pernambuco/noticia/2020/01/05/recife-se-destaca-na-producao-de-games-educativos-e-de-entretenimento-396408.php
Bhatti, W. A., Larimo, J., & Servais, P. (2020). Relationship learning: A conduit for internationalization. International Business Review, 29(3), 101694. https://doi.org/10.1016/j.ibusrev.2020.101694
Buccieri, D., Javalgi, R. G., & Cavusgil, E. (2020). International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities. International Business Review, 29(2), 101639. https://doi.org/10.1016/j.ibusrev.2019.101639
Chandra, Y. (2017). A time-based process model of international entrepreneurial opportunity evaluation. Journal of International Business Studies, 48(4), 423-451. https://doi.org/10.1057/s41267-017-0068-x
Chandra, Y., Styles, C., & Wilkinson, I. F. (2012). An opportunity-based view of rapid internationalization. Journal of International Marketing, 20(1), 74-102. https://doi.org/10.1509/jim.10.0147
Chaudhuri, R., Vrontis, D., & Chatterjee, S. (2024). External environment and internal dynamics of “born global”: strategic and operational firm performance. Management Decision, 62(1), 274-300. https://doi.org/10.1108/MD-02-2023-0168
Chavan, M., & Agarwal, R. (2016). The efficacy of linkages for relational capability building and internationalization-Indian and Australian mining firms. International Journal of Business and Economics, 15(1), 51-78.
Chen, C. L., & Jaw, Y. L. (2009). Building global dynamic capabilities through innovation: A case study of Taiwan's cultural organizations. Journal of Engineering and Technology Management, 26(4), 247-263. https://doi.org/10.1016/j.jengtecman.2009.10.002
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10‐11), 1105-1121. https://doi.org/10.1002/1097-0266(200010/11)21:10/11%3C1105::AID-SMJ133%3E3.0.CO;2-E
Ellis, P. D. (2011). Social ties and international entrepreneurship: Opportunities and constraints affecting firm internationalization. Journal of International Business, 42(1), 99-127.
Fainshmidt, S., Smith, A. W., & Aguilera, R. V. (2022). Where do born globals come from? A neoconfigurational institutional theory. Organization Science, 33(4), 1251-1272. https://doi.org/10.1287/orsc.2021.1497
Feng, J. B., Liu, S. Y. H., & Liu, L. A. (2023). Cognitive antecedents of EMNEs’ dynamic capabilities: A case study of global identity at Lenovo. Journal of Business Research, 154, 113312. https://doi.org/10.1016/j.jbusres.2022.113312
Figueiredo, M., Ferreira, J. J., & Vrontis, D. (2024). Perspectives on dynamic capabilities and ambidexterity in born-global companies: Theoretical framing review and research agenda. Journal of International Management, 30(1), 101099. https://doi.org/10.1016/j.intman.2023.101099
Fleury, A., Fleury, M. T. L., & Borini, F. M. (2013). Is production the core competence for the internationalization of emerging country firms? International Journal of Production Economics, 140(1), 439-449. https://doi.org/10.1016/j.ijpe.2012.06.027
Flick, U. (2009). Uma introdução à pesquisa qualitativa (3a ed.). Bookman.
Frasquet, M., Dawson, J., & Mollá, A. (2013). Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities. Management Decision, 51(7), 1510-1527. https://doi.org/10.1108/MD-02-2013-0081
George, N., Parida, V., Lahti, T., & Wincent, J. (2016). A systematic literature review of entrepreneurial opportunity recognition: insights on influencing factors. International Entrepreneurship and Management Journal, 12(2), 309-350. https://doi.org/10.1007/s11365-014-0347-y
Gnizy, I. (2019). The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes. Journal of Business Research, 105, 214-226. https://doi.org/10.1016/j.jbusres.2019.08.015
Góes, G. B. (2014). Processo de internacionalização na indústria de jogos eletrônicos brasileira: estudo de casos [dissertação de mestrado]. Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Administração.
Hermawati, A. (2020). The implementation of dynamic capabilities for SMEs in creating innovation. Journal of Workplace Learning, 32(3), 199-216. https://doi.org/10.1108/JWL-06-2019-0077
Jacob, J., Belderbos, R., & Lokshin, B. (2023). Entangled modes: Boundaries to effective international knowledge sourcing through technology alliances and technology-based acquisitions. Technovation, 122, 102661. https://doi.org/10.1016/j.technovation.2022.102661
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm. Journal of International Business Studies, 8(1), 23-32. https://doi.org/10.1057/palgrave.jibs.8490676
Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited-from liability of foreignness to liability of “Outsidership”. Journal of International Business Studies, 40(9), 1411-1431. https://doi.org/10.1057/jibs.2009.24
Kalinic, I., Sarasvathy, S. D., & Forza, C. (2014). “Expect the unexpected”: Implications of effectual logic on the internationalization process. International Business Review, 23(3), 635-647. https://doi.org/10.1016/j.ibusrev.2013.11.004
Kessler, A., & Zipper-Weber, V. (2024). Born-again global internationalization in family businesses as a process: a dynamic capabilities perspective in the context of socioemotional wealth. Journal of Family Business Management, 13(4), 1366-1391. https://doi.org/10.1108/JFBM-01-2023-0005
Khalid, S., & Larimo, J. (2012). Firm-specific advantage in developed markets: a dynamic capability perspective. Management International Review, 52(2), 233-250. https://doi.org/10.1007/s11575-012-0137-0
Knight, G. A., & Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35(1), 334. https://doi.org/10.1057/palgrave.jibs.8400096
Kontinen, T., & Ojala, A. (2011). Network ties in the international opportunity recognition of family SMEs. International Business Review, 20(4), 440-453. https://doi.org/10.1016/j.ibusrev.2010.08.002
Li, L., Li, D., Goerzen, A., & Shi, W. S. (2018). What and how do SMEs gain by going international? A longitudinal investigation of financial and intellectual resource growth. Journal of World Business, 53(6), 817-834. https://doi.org/10.1016/j.jwb.2018.07.001
Mainela, T., & Puhakka, V. (2011). Role of networks in emergence of international new ventures. International Journal of Entrepreneurial Venturing, 3(1), 5-25. https://doi.org/10.1504/IJEV.2011.037855
Mainela, T., Puhakka, V., & Servais, P. (2014). The Concept of International Opportunity in International Entrepreneurship. International Journal of Marketing Reviews, 16(1), 105-129. https://doi.org/10.1111/ijmr.12011
Mäkelä, J., Nummela, N., & Paavilainen-Mäntymäki, E. (2023). Scaling and scalability in volatile global markets: an exploratory study of rapidly internationalizing Finnish SMEs. In C. Felzensztein & S. Fuerts (eds.). A Research Agenda for International Entrepreneurship (pp. 117-142). Edward Elgar. https://doi.org/10.4337/9781803925691.00011
Melin, L. (1992). Internationalization as a strategy process. Strategic Management Journal, 13(S2), 99-118. https://doi.org/10.1002/smj.4250130908
Merriam, S. B. (2009). Qualitative Research and Case Study Applications in Education. Jossey-Bass.
Mihailova, I. (2023). Business model adaptation for realized international scaling of born-digitals. Journal of World Business, 58(2), 101418. https://doi.org/10.1016/j.jwb.2022.101418
Miocevic, D., & Morgan, R. E. (2018). Operational capabilities and entrepreneurial opportunities in emerging market firms. International Marketing Review, 35(2), 320-341. https://doi.org/10.1108/IMR-12-2015-0270
Monferrer, D., Moliner, M. Á., Irún, B., & Estrada, M. (2021). Network, market, and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities. Journal of Business Research, 137, 430-443. https://doi.org/10.1016/j.jbusres.2021.08.058
Mort, G., & Weerawardena, J. (2006). Networking capability and international entrepreneurship. International Marketing Review, 23(5), 549-572. https://doi.org/10.1108/02651330610703445
Mostafiz, M. I., Sambasivan, M., & Goh, S. K. (2019). Impacts of dynamic managerial capability and international opportunity identification on firm performance. Multinational Business Review, 27(4), 339-363. https://doi.org/10.1108/MBR-09-2018-0061
Mudalige, D., Ismail, N. A., & Malek, M. A. (2019). Exploring the role of individual level and firm level dynamic capabilities in SMEs’ internationalization. Journal of International Entrepreneurship, 17(1), 41-74. https://doi.org/10.1007/s10843-018-0239-2
Muzychenko, O., & Liesch, P. W. (2015). International opportunity identification in the internationalisation of the firm. Journal of World Business, 50(4), 704-717. https://doi.org/10.1016/j.jwb.2014.12.001
Nguyen, Q. A., & Mort, G. S. (2021). Conceptualising organisational-level and microfoundational capabilities: an integrated view of born-globals’ internationalisation. International Entrepreneurship and Management Journal, 17(4), 1781-1803. https://doi.org/10.1007/s11365-020-00662-1
Nordman, E. R., & Melén, S. (2008). The impact of different kinds of knowledge for the internationalization process of born globals in the biotech business. Journal of World Business, 43(2), 171-185. https://doi.org/10.1016/j.jwb.2007.11.014
Otengei, S. O., Bakunda, G., Ngoma, M., Ntayi, J. M., & Munene, J. C. (2017). Internationalization of African-ethnic restaurants: A qualitative enquiry using the dynamic capabilities perspective. Tourism Management Perspectives, 21, 85-99. https://doi.org/10.1016/j.tmp.2016.12.001
Oviatt, B. M., & McDougall, P. P. (1994). Toward a theory of international new ventures. Journal of International Business Studies, 25(1), 45-64. https://doi.org/10.1057/palgrave.jibs.8490193
Parente, R. C., Baack, D. W., & Hahn, E. D. (2011). The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach. Journal of International Management, 17(4), 278-290. https://doi.org/10.1016/j.intman.2011.08.001
Paul, J., & Rosado-Serrano, A. (2019). Gradual internationalization vs born-global/international new venture models: A review and research agenda. International Marketing Review, 36(6), 830-858. https://doi.org/10.1108/IMR-10-2018-0280
Peng, M. Y. P., & Lin, K. H. (2021). International networking in dynamic internationalization capability: the moderating role of absorptive capacity. Total Quality Management & Business Excellence, 32(9-10), 1065-1084. https://doi.org/10.1080/14783363.2019.1661239
Pettigrew, A. M. (1990). Longitudinal field research on change: Theory and practice. Organization Science, 1(3), 267-292.
Prange, C., & Verdier, S. (2011). Dynamic capabilities, internationalization processes and performance. Journal of World Business, 46(1), 126-133. https://doi.org/10.1016/j.jwb.2010.05.024
Ratajczak-Mrozek, M. (2015). The importance of locally embedded personal relationships for SME internationalisation processes–from opportunity recognition to company growth. Journal of Entrepreneurship, Management and Innovation, 10(3), 89-108.
Rennie, M. W. (1993). Born global. The McKinsey Quarterly, 4, 45-53.
Rezvani, M., Lashgari, M., & Farsi, J. Y. (2019). International entrepreneurial alertness in opportunity discovery for market entry. Journal of Research in Marketing and Entrepreneurship, 21(2), 76-102. https://doi.org/10.1108/JRME-01-2018-0003
Schweizer, R., Vahlne, J. E., & Johanson, J. (2010). Internationalization as an entrepreneurial process. Journal of International Entrepreneurship, 8(4), 343-370. https://doi.org/10.1007/s10843-010-0064-8
Smans, M., Freeman, S., & Thomas, J. (2014). Immigrant entrepreneurs: The identification of foreign market opportunities. International Migration, 52(4), 144-156. https://doi.org/10.1111/imig.12124
Stake, R. E. (2007). A arte da investigação com estudos de caso. Fundação Gulhenkian.
Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research Techniques. Sage.
Tabares, A., Tavera, J. F., Álvarez Barrera, C. P., & Escobar-Sierra, M. (2023). Impacts of managerial capabilities on perceived international performance: mediating role of international opportunity-driven behavior. European Business Review, 35(1), 23-38. https://doi.org/10.1108/EBR-03-2021-0077
Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. https://doi.org/10.1002/smj.640
Teece, D. J. (2014). A dynamic capabilities-based entrepreneurial theory of the multinational enterprise. Journal of International Business Studies, 45(1), 8-37. https://doi.org/10.1057/jibs.2013.54
Teece, D. J. (2022). The Evolution of the Dynamic Capabilities Framework. In R. Adams, D. Grichnik, A. Pundziene & C. Volkmann (Eds.). Artificiality and Sustainability in Entrepreneurship: Exploring the Unforeseen and Paving the Way to a Sustainable Future. Springer Nature.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7%3C509::AID-SMJ882%3E3.0.CO;2-Z
Terán-Yépez, E. (2023). Post-entry decisions in international entrepreneurship and family business: a perspective article. Journal of Family Business Management. https://doi.org/10.1108/JFBM-09-2023-0163
Tuomisalo, T. (2019). Emergence of an entrepreneurial opportunity: A case within a Finnish telecommunication international new venture. Journal of International Entrepreneurship, 17(3), 334-354.https://doi.org/10.1007/s10843-019-00247-2
Uner, M. M., Cetin, B., & Cavusgil, S. T. (2020). On the internationalization of Turkish hospital chains: A dynamic capabilities perspective. International Business Review, 29(3), 101693. https://doi.org/10.1016/j.ibusrev.2020.101693
Weerawardena, J., Mort, G. S., & Liesch, P. W. (2019). Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets. Industrial Marketing Management, 78, 122-136. http://dx.doi.org/10.1016/j.indmarman.2017.06.004
Weerawardena, J., Mort, G. S., Liesch, P. W., & Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42(3), 294-306. https://doi.org/10.1016/j.jwb.2007.04.004
Zander, I., McDougall-Covin, P., & Rose, E. L. (2015). Born globals and international business: Evolution of a field of research. Journal of International Business Studies, 46, 27-35. https://doi.org/10.1057/jibs.2014.60
Zeng, J. (2022). Orchestrating ecosystem resources in a different country: Understanding the integrative capabilities of sharing economy platform multinational corporations. Journal of World Business, 57(6), 101347. https://doi.org/10.1016/j.jwb.2022.101347
Zhou, C., & Liao, J. (2024). Home country digital finance development and post-entry internationalization speed of emerging market SMEs: Empirical evidence from China. International Review of Financial Analysis, 91, 103016. https://doi.org/10.1016/j.irfa.2023.103016
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2024 Rennaly Alves da Silva, Marcos André Mendes Primo, Luciene Laranjeira Diniz
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- O(s) autor(es) autoriza(m) a publicação do artigo na revista;
O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s);
A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es);
É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigo às normas da publicação.
Autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Creative Commons Atribuição 3.0 Não Adaptada, que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.
Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre) em http://opcit.eprints.org/oacitation-biblio.html
