Estudos de caso na internacionalização varejista: uma revisão de literatura

Autores

  • Renata Maria de Almeida Bastos Gomes Pontifícia Universidade Católica do Rio de Janeiro – Instituto de Administração e Gerência, PUC-Rio/IAG, Rio de Janeiro, RJ, Brasil http://orcid.org/0000-0002-5413-689X
  • Jorge Carneiro Fundação Getúlio Vargas / Escola de Administração de Empresas de São Paulo, FGV-SP / EAESP, São Paulo, SP, Brasil http://orcid.org/0000-0003-3321-5430
  • Clarice Secches Kogut Universidade Federal do Rio de Janeiro – Instituto Coppead de Administração, UFRJ / Coppead, Rio de Janeiro, RJ, Brasil

DOI:

https://doi.org/10.18568/1980-4865.12116-32

Palavras-chave:

Internacionalização de Varejo, Estudo de Caso, Revisão de Literatura

Resumo

A pesquisa em internacionalização varejista (IV) passou por intensa fase de desenvolvimento desde a década de 1990, dominada por pesquisas de natureza quantitativa e com base na experiência de varejistas de grandes formatos, como supermercados.  Entretanto, a internacionalização do setor varejista evoluiu em bases que os modelos existentes não têm sido capazes de explicar, gerando uma demanda por pesquisas com métodos mais profundos de conhecimento.  O resultado foi um notório aumento de artigos publicados desde o início da década de 2000 baseados pesquisas de natureza exploratória e qualitativa, como estudos de caso. Este artigo pretende responder identificar quais foram as contribuições no conhecimento sobre IV oriundas de estudos de caso.  Com base na literatura disponível, 42 artigos foram selecionados, sumariados e discutidos com vistas à identificação das contribuições mais relevantes para diferentes tipos varejistas, bem como para assuntos em IV ainda pouco pesquisados.

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Biografia do Autor

Renata Maria de Almeida Bastos Gomes, Pontifícia Universidade Católica do Rio de Janeiro – Instituto de Administração e Gerência, PUC-Rio/IAG, Rio de Janeiro, RJ, Brasil

Doutora em administração de empresas pela Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), graduada em sistemas de informação e pós-graduada em marketing pela PUC-Rio. Tem experiência na área de administração, com ênfase em marketing, negócios internacionais e varejo e atuou nas áreas de comércio exterior, propaganda e shopping centers nos últimos 30 anos. E-mail: renatamariagomes@uol.com.br

Jorge Carneiro, Fundação Getúlio Vargas / Escola de Administração de Empresas de São Paulo, FGV-SP / EAESP, São Paulo, SP, Brasil

Professor Associado de Estratégia e de Negócios Internacionais da FGV/Eaesp. Possui doutorado em Administração de Empresas pelo Coppead/UFRJ, com especialização em Negócios Internacionais. É mestre em Administração de Empresas pela Pontifícia Universidade Católica do Rio de Janeiro PUC-Rio, com especialização em Marketing, e bacharel em Engenharia Eletrônica pela mesma instituição.

Clarice Secches Kogut, Universidade Federal do Rio de Janeiro – Instituto Coppead de Administração, UFRJ / Coppead, Rio de Janeiro, RJ, Brasil

Doutoranda do departamento de negócios internacionais do COPPEAD/UFRJ, com mestrado em administração de empresas da Universidade de Columbia, Nova York (2006-formado com honras) e bacharel em administração de empresas pela EAESP/FGV (2001), além de CFA (Chartered Financial Analyst). Profissional de experiências em grandes empresas multinacionais do setor financeiro, consultoria estratégica e bens de consumo. Atualmente trabalha como pesquisadora acadêmica, professora e coordenadora assistente de um curso de pós-MBA na COPPEAD/UFRJ.

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Publicado

2017-04-01

Como Citar

de Almeida Bastos Gomes, R. M., Carneiro, J., & Kogut, C. S. (2017). Estudos de caso na internacionalização varejista: uma revisão de literatura. Internext, 12(1), 16–32. https://doi.org/10.18568/1980-4865.12116-32

Edição

v. 12 n. 1 (2017): Janeiro/Abril

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Artigos

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