O Papel das Capacidades Dinâmicas na Internacionalização de Empresas

Caroline Kretschmer, Ivan Lapuente Garrido

Resumo


O objetivo desta pesquisa é contribuir para a literatura de Capacidades Dinâmicas e Negócios Internacionais evidenciado quais os recursos organizacionais permitem a inserção e permanência em mercados externos, bem como as capacidades que são desenvolvidas por empresas que se internacionalizam e se mantêm no contexto internacional. Para tanto, buscou-se articular a lente teórica das capacidades dinâmicas e sua relação com a atuação em mercado internacionais, e aliar a literatura que aborda a internacionalização organizacional. Desenvolveu-se a pesquisa empírica por meio da análise do processo de internacionalização e do comportamento estratégico de duas empresas brasileiras. Realizou-se um estudo de caso múltiplo e qualitativo, os dados foram coletados por meio de entrevistas semiestruturadas e documentos, sendo analisados mediante a análise de conteúdo. Os resultados sustentam que a internacionalização se mostrou viável e alicerçada na articulação das capacidades dinâmicas que moldam uma arquitetura organizacional competitiva e na constante percepção dos gestores de novas oportunidades de atuação internacional provenientes de seus clientes. O artigo contribui para as duas vertentes teóricas propondo um framework para concatena-las, evidenciando os recursos, caminhos e capacidades necessárias para a perenidade e expansão em contextos internacionais, assim como a relevância das Capacidades Dinâmicas na internacionalização organizacional.


Palavras-chave


Capacidades Dinâmicas; Internacionalização; Estratégia

Texto completo:

PDF

Referências


Al‐Aali, A., & Teece, D. J. (2014). International entrepreneurship and the theory of the (long‐lived) international firm: a capabilities perspective. Entrepreneurship Theory and Practice, 38(1), 95-116.

Andersen, O., & Buvik, A. (2002). Firms’ internationalization and alternative approaches to the international customer/market selection. International Business Review, 11(3), 347-363.

Augier, M., & Teece, D. J. (2007). Dynamic capabilities and multinational enterprise: Penrosean insights and omissions. Management International Review, 47(2), 175-192.

Björkman, I., & Forsgren, M. (2000). Nordic international business research: a review of its development. International Studies of Management & Organization, 30(1), 6-25.

Blomstermo, A., Deo Sharma, D., & Sallis, J. (2006). Choice of foreign market entry mode in service firms. International Marketing Review, 23(2), 211-229.

Boehe, D. M. (2016). The internationalization of service firms from emerging economies: An internalization perspective. Long Range Planning, 49(5), 559-569.

Butler, B., & Soontiens, W. (2015). Offshoring of higher education services in strategic nets: A dynamic capabilities perspective. Journal of World Business, 50(3), 477-490.

Chakrabarty, S., & Wang, L. (2012). The long-term sustenance of sustainability practices in MNCs: A dynamic capabilities perspective of the role of R&D and internationalization. Journal of Business Ethics, 110(2), 205-217.

Chang, K. H., Chen, Y. R., & Huang, H. F. (2015). Information technology and partnership dynamic capabilities in international subcontracting relationships. International Business Review, 24(2), 276-286.

Coviello, N. E., & Munro, H. J. (1995). Growing the entrepreneurial firm: networking for international market development. European journal of marketing, 29(7), 49-61.

Crick, D. (2009). The internationalisation of born global and international new venture SMEs. International Marketing Review, 26(4/5), 453-476.

Da Costa, P. R.; Porto, G. S. (2014). Governança tecnológica e cooperabilidade nas multinacionais brasileiras. RAE-Revista de Administração de Empresas, 54(2).

Di Stefano, G., Peteraf, M., & Verona, G. (2010). Dynamic capabilities deconstructed: a bibliographic investigation into the origins, development, and future directions of the research domain. Industrial and corporate change, 19(4), 1187-1204.

El Akremi, A., Perrigot, R., & Piot‐Lepetit, I. (2015). Examining the drivers for franchised chains performance through the lens of the dynamic capabilities approach. Journal of Small Business Management, 53(1), 145-165.

Eriksson, K., Johanson, J., Majkgard, A., & Sharma, D. D. (1997). Experiential knowledge and cost in the internationalization process. Journal of international business studies, 337-360.

Eriksson, T., Nummela, N., & Saarenketo, S. (2014). Dynamic capability in a small global factory. International Business Review, 23(1), 169-180.

Evers, N., Andersson, S., & Hannibal, M. (2012). Stakeholders and marketing capabilities in international new ventures: evidence from Ireland, Sweden and Denmark. Journal of International Marketing, 20(4), 46-71.

Fan, D., Cui, L., Li, Y., & Zhu, C. J. (2016). Localized learning by emerging multinational enterprises in developed host countries: A fuzzy-set analysis of Chinese foreign direct investment in Australia. International Business Review, 25(1), 187-203.

Fang, E. E., & Zou, S. (2009). Antecedents and consequences of marketing dynamic capabilities in international joint ventures. Journal of International Business Studies, 40(5), 742-761.

Floriani, D. E.; Borini, F. M.; Fleury, M. T. L. O processo de internacionalização como elemento gerador de capacidades dinâmicas: o caso da WEG na Argentina e na China. Revista Brasileira de Gestão de Negócios, 11(33).

Frasquet, M., Dawson, J., & Mollá, A. (2013). Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities. Management Decision, 51(7), 1510-1527.

Griffith, D. A., & Harvey, M. G. (2001). A resource perspective of global dynamic capabilities. Journal of International Business Studies, 32(3), 597-606.

Grönroos, C. (1999). Internationalization strategies for services. Journal of services marketing, 13(4/5), 290-297.

Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M., Singh, H., Teece, D., & Winter, S. G. (2009). Dynamic capabilities: Understanding strategic change in organizations. John Wiley & Sons.

Huijs, M., Jansen, S., & Brinkkemper, S. (2015, June). Internationalization and Export of Software Products. In International Conference of Software Business (pp. 207-222). Springer, Cham.

Jantunen, A., Puumalainen, K., Saarenketo, S., & Kyläheiko, K. (2005). Entrepreneurial orientation, dynamic capabilities and international performance. Journal of International Entrepreneurship, 3(3), 223-243.

Johanson, J., & Mattsson, L. G. (1988). Internationalisation in industrial systems—a network approach. In Hood, N.; Vahlne, J.E. (Ed.). Strategies in global competition. London: Croom Helm, 287-314.

Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 40(9), 1411-1431.

Khalid, S., & Larimo, J. (2012). Firm specific advantage in developed markets dynamic capability perspective. Management International Review, 52(2), 233-250.

Khavul, S., Peterson, M., Mullens, D., & Rasheed, A. A. (2010). Going global with innovations from emerging economies: investment in customer support capabilities pays off. Journal of International Marketing, 18(4), 22-42.

Kim, J. U., & Aguilera, R. V. (2016). Foreign location choice: Review and extensions. International Journal of Management Reviews, 18(2), 133-159.

Knebel, P. (2010). Dos grãos aos chips: a história da tecnologia e da inovação no Rio Grande do Sul. Porto Alegre: EdiPUCRS.

Knight, G. A. (2001). Entrepreneurship and strategy in the international SME. Journal of international management, 7(3), 155-171.

Knudsen, T., & Madsen, T. K. (2002). Export strategy: a dynamic capabilities perspective. Scandinavian Journal of Management, 18(4), 475-502.

Lessard, D., Teece, D. J., & Leih, S. (2016a). The Dynamic Capabilities of Meta‐Multinationals. Global Strategy Journal, 6(3), 211-224.

Lessard, D., Teece, D. J., & Leih, S. (2016b). Introduction to special topic forum on developing the dynamic capabilities of global companies across levels and locations. Global Strategy Journal, 6(3), 165-167.

Lew, Y. K., Sinkovics, R. R., & Kuivalainen, O. (2013). Upstream internationalization process: roles of social capital in creating exploratory capability and market performance. International Business Review, 22(6), 1101-1120.

Lommelen, T., & Matthyssens, P. (2005). The internationalization process of service providers: a literature review. In Research on international service marketing: a state of the art (pp. 95-117). Emerald Group Publishing Limited.

Luo, Y. (2001). Dynamic capabilities in international expansion. Journal of World Business, 35(4), 355-378.

Majkgård, A., & Sharma, D. D. (1998). Client-following and market-seeking strategies in the internationalization of service firms. Journal of Business-to-Business Marketing, 4(3), 1-41.

Monferrer, D., Blesa, A., & Ripollés, M. (2015). Born globals trough knowledge-based dynamic capabilities and network market orientation. BRQ Business Research Quarterly, 18(1), 18-36.

Moreira, M. Z., & Forte, S. H. A. C. (2006). Competitividade internacional baseada em recursos: estudo da relação entre os recursos e as estratégias de internacionalização nas maiores empresas exportadoras do setor calçadista brasileiro. Internext - Revista Eletrônica de Negócios Internacionais, 1(1), 77-102.

Parente, R. C., Baack, D. W., & Hahn, E. D. (2011). The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach. Journal of International Management, 17(4), 278-290.

Pehrsson, T., Ghannad, N., Pehrsson, A., Abt, T., Chen, S., Erath, F., & Hammarstig, T. (2015). Dynamic capabilities and performance in foreign markets: Developments within international new ventures. Journal of International Entrepreneurship, 13(1), 28-48.

Peteraf, M., Di Stefano, G., & Verona, G. (2013). The elephant in the room of dynamic capabilities: Bringing two diverging conversations together. Strategic management journal, 34(12), 1389-1410.

Pinho, J. C., & Prange, C. (2016). The effect of social networks and dynamic internationalization capabilities on international performance. Journal of World Business, 51(3), 391-403.

Pitelis, C. N., & Teece, D. J. (2010). Cross-border market co-creation, dynamic capabilities and the entrepreneurial theory of the multinational enterprise. Industrial and corporate change, 19(4), 1247-1270.

Pla-Barber, J., & Escribá-Esteve, A. (2006). Accelerated internationalisation: evidence from a late investor country. International Marketing Review, 23(3), 255-278.

Prange, C., & Verdier, S. (2011). Dynamic capabilities, internationalization processes and performance. Journal of World Business, 46(1), 126-133.

Rodriguez, C. M.; A. Wise, J.; Martinez, C. R. (2013). Strategic capabilities in exporting: an examination of the performance of Mexican firms. Management Decision, 51(8), 1643-1663.

Swoboda, B., & Olejnik, E. (2016). Linking processes and dynamic capabilities of international SMEs: the mediating effect of international entrepreneurial orientation. Journal of Small Business Management, 54(1), 139-161.

Tallott, M., & Hilliard, R. (2016). Developing dynamic capabilities for learning and internationalization: A case study of diversification in an SME. Baltic Journal of Management, 11(3), 328-347.

Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic management journal, 28(13), 1319-1350.

Teece, D. J. (2014a). A dynamic capabilities-based entrepreneurial theory of the multinational enterprise. Journal of International Business Studies, 45(1), 8-37.

Teece, D. J. (2014b). The foundations of enterprise performance: Dynamic and ordinary capabilities in an (economic) theory of firms. The Academy of Management Perspectives, 28(4), 328-352.

Teece, D. J.; Pisano, G.; Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18(7), 509-533.

Thanos, I. C., Dimitratos, P., & Sapouna, P. (2017). The implications of international entrepreneurial orientation, politicization, and hostility upon SME international performance. International small business journal, 35(4), 495-514.

Turcan, R. V., & Juho, A. (2016). Have we made it? Investigating value-creating strategies in early internationalizing ventures. Competitiveness Review, 26(5), 517-536.

Vahlne, J. E., & Ivarsson, I. (2014). The globalization of Swedish MNEs: Empirical evidence and theoretical explanations. Journal of International Business Studies, 45(3), 227-247.

Vahlne, J. E., & Johanson, J. (2017). From internationalization to evolution: The Uppsala model at 40 years. Journal of International Business Studies, 48(9), 1087-1102.

Vahlne, J. E., & Jonsson, A. (2017). Ambidexterity as a dynamic capability in the globalization of the multinational business enterprise (MBE): Case studies of AB Volvo and IKEA. International Business Review, 26(1), 57-70.

Villar, C., Alegre, J., & Pla-Barber, J. (2014). Exploring the role of knowledge management practices on exports: A dynamic capabilities view. International Business Review, 23(1), 38-44.

Weerawardena, J., Mort, G. S., Liesch, P. W., & Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of world business, 42(3), 294-306.

Weerawardena, J., Mort, G. S., Salunke, S., Knight, G., & Liesch, P. W. (2015). The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, 43(2), 221-239.

Welch, C., & Paavilainen‐Mäntymäki, E. (2014). Putting process (back) in: research on the internationalization process of the firm. International Journal of Management Reviews, 16(1), 2-23.

Welch, D. E., & Welch, L. S. (1996). The internationalization process and networks: a strategic management perspective. Journal of international marketing, 11-28.

Werlang, N. B. W., Dalbosco, I. B., Floriani, D. E., & Rossetto, C. R. (2014). Capacidades dinâmicas e o processo de internacionalização inward de uma multinacional argentina para o Brasil. Internext, 9(1), 22-39.

Zimmermann, A., & Birkinshaw, J. (2016). Reconciling Capabilities and Ambidexterity Theories: A Multi-level Perspective. In Teece, D. J. & Leih, S. (Org.). The Oxford Handbook of Dynamic Capabilities. Oxford Hanbook Online.




DOI: http://dx.doi.org/10.18568/internext.v14i2.468

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Apontamentos

  • Não há apontamentos.




Direitos autorais 2019 Internext

Licença Creative Commons
Esta obra está licenciada sob uma licença Creative Commons Atribuição - Não comercial - Compartilhar igual 4.0 Internacional.

INTERNEXT (e-ISSN: 1980-4865)

ESPM | Escola Superior de Propaganda e Marketing 

Licença Creative Commons
Este obra foi licenciado sob uma Licença Creative Commons Atribuição 3.0 Não Adaptada.


Rua: Dr. Álvaro Alvim, 123 - Vila Mariana - São Paulo - SP - Cep: 04018-010 - e-mail: internext@espm.br

Indexadores e Diretório:


Desenvolvido por:

Logomarca da Lepidus Tecnologia