Uso de redes no decorrer do processo de internacionalização: Estudo longitudinal no setor de software

Sylvia Therezinha de Almeida Moraes, Angela da Rocha, Jorge Ferreira da Silva

Resumo


Este estudo, a partir de perspectiva longitudinal e por meio de descrição densa, busca obter entendimento de como empresas brasileiras de software acessam as redes de parceiros internacionais e as utilizam ao longo do tempo em seu processo de internacionalização. Foram analisados quatro relacionamentos em díade entre empresas brasileiras de software e empresas internacionais, atuantes em vários países. A coleta de dados considerou tanto fontes primárias quanto secundárias, permitindo a triangulação. O uso de entrevistas com mais de um dirigente da empresa ao longo de vários anos também serviu ao propósito de triangulação. A análise de dados seguiu o protocolo recomendado para estudos de caso: descrição, codificação teórica e identificação de padrões e contrastes, incluindo comparação com a teoria e entre casos. É feita uma descrição e categorização dos processos identificados. A análise longitudinal dos relacionamentos estudados mostra uma sequência de etapas que caracterizam sua evolução. Foram identificados dois processos de evolução dos relacionamentos nas redes: entre empresas menores com multinacionais e entre empresas de porte similar. O estudo traz contribuições relevantes ao entendimento de como se iniciam e evoluem redes de relacionamento internacionais ao longo do tempo, em particular no que se refere ao papel das relações pessoais.

Palavras-chave


Redes; Capital Social; Internacionalização; Relacionamentos

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DOI: http://dx.doi.org/10.18568/1980-4865.12162-75

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Direitos autorais 2017 Internext - Revista Eletrônica de Negócios Internacionais da ESPM

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INTERNEXT (e-ISSN: 1980-4865)

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