International Entrepreneurship at a Leading Brazilian Software Services Provider: The Case of CI&T

Autores

DOI:

https://doi.org/10.18568/internext.v15i1.479

Palavras-chave:

Entrepreneurship, Emerging countries, Internationalizationç, Software Industry, Brazil

Resumo

Objective:  This case aims at discussing to what extent a company from an emerging country, Brazil, can become a major player on the global stage of the software industry.

Method: Teaching case, based on personal interviews with top executives and secondary data.

Main results: CI&T is one of the most successful Brazilian IT companies in establishing a position in foreign markets. The case offers a detailed description of the internationalization process of the firm and discusses how the firm can develop its internationalization, facing the challenges and opportunities for further expansion.

Relevance/originality – This teaching case offers a real situation of an IT company from Brazil that developed a successful international strategy.

Theoretical / Methodological Contributions – The case contributes to foster the understanding of the three major liabilities of companies from emerging countries – liabilities of foreignness, liabilities of outsidership and liabilities of smallness.

Social / management contributions – The case can be used in International Business courses to improve managerial skills of students and executives.

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Biografia do Autor

Sylvia T. de Almeida Moraes, Pontifícia Universidade Católica do Rio de Janeiro - PUC

Doutora em Administração de Empresas pela Pontifícia Universidade Católica do Rio de Janeiro - PUC/RIO. Professora do quadro complementar do IAG Escola de Negócos, NUPIN - Núcleo de Pesquisa em Negócios Internacionais da Pontifícia Universidade Católica do Rio de Janeiro.

Angela da Rocha, Pontifícia Universidade Católica do Rio de Janeiro

Professora da Escola de Negócios da Pontifícia Universidade Católica do Rio de Janeiro

Referências

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A.T.Kearney (2015). The rising stars of IT outsourcing. Available at: https://www.atkearney.com/research-studies/global-services-location-index/related-full/-/asset_publisher/VpbMOes4s1Oc/content/the-rising-stars-of-it-outsourcing/10192.

Cyrillo, M.M. (2014). Agile in the enterprise: to succeed, avoid the fundamentalists. March 29, 2014. Available at: https://venturebeat.com/2014/03/29/agile-in-the-enterprise-to-succeed-avoid-the-fundamentalists/.

Deloitte (2014). Deloitte’s 2014 global outsourcing and insourcing survey. Available at: https://www2.deloitte.com/content/dam/Deloitte/us/Documents/strategy/us-2014-global-outsourcing-insourcing-survey-report-123114.pdf.

Deloitte (2016). Deloitte’s 2016 global outsourcing survey. Available at https://www2.deloitte.com/content/dam/Deloitte/nl/Documents/operations/deloitte-nl-s&o-global-outsourcing-survey.pdf.

Drska, M. (2012a). Brasil reduz custo de produção, mas foco ainda são os EUA. Valor, 29.10.2012. Available at: http://www.valor.com.br/empresas/2883502/brasil-reduz-custo-de-producao-mas-foco-ainda-sao-os-eua.

Drska, M. (2012b). CI&T investe em novo centro de desenvolvimento na Argentina. Valor, 15.02.2012, Caderno Empesas, p.B5.

EY (2013). Outsourcing in Europe. Available at: http://www.ey.com.br/Publication/vwLUAssets/Outsourcing_in_Europe_2013/$FILE/EY-outsourcing-survey.pdf.

Gutierrez, R.M.V. (2007). Complexo eletrônico: O setor de software brasileiro e o Prosoft. BNDES Setorial, 26:25-62, setembro 2007.

Sachitanand, R. (2017). India’s $150 billion outsourcing industry stares at an uncertain future. January 15, 2017. Available at http://economictimes.indiatimes.com/tech/ites/indias-technology-vendors-paddling-shaky-boats/articleshow/56543653.cms.

Statistica (2017). Global market size for outsourced services. Available at:https://www.statista.com/statistics/189788/global-outsourcing-market-size/

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Publicado

2020-01-01

Como Citar

de Almeida Moraes, S. T., & da Rocha, A. (2020). International Entrepreneurship at a Leading Brazilian Software Services Provider: The Case of CI&T. Internext, 15(1), 118–133. https://doi.org/10.18568/internext.v15i1.479

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Casos de Ensino