STUDY OF THE INTERNATIONALIZATION PROCESS OF A BRAZILIAN COMPANY IN THE AGRICULTURAL MACHINERY AND IMPLEMENTS SECTOR

Authors

  • Rozali Araújo Santos UFSM- UNICRUZ
  • Katiuscia de Fátima Schiemer Vargas Universidade Federal de Santa Maria- UFSM
  • Gilnei Luiz de Moura Universidade Federal de Santa Maria- UFSM
  • Italo Fernando Minello Universidade Federal de Santa Maria- UFSM

DOI:

https://doi.org/10.18568/1980-4865.7226-48

Keywords:

agronegócios, estratégias de internacionalização, modos de entrada

Abstract

The agribusiness industry and agricultural machinery as well as the internationalization of companies are subjects of growing interest. Thus, a case study of a company in the sector of machinery and implements allowed the analysis of the movements of internationalization under the aspects of strategy, entry mode and challenges of internationalization. The study of the theories and the case study allowed a visualization of their application in practice. The literature review explored the themes internationalization, internationalization strategies, entry modes and challenges of internationalization. The data, qualitative and descriptive, were obtained from semi-structured interviews with the export manager and supplemented by secondary data published on the company’s website. The content analyzes of the data showed that the company is in a primary level of internationalization. However, it also presents strategic orientation toward an internationalization process. The development of this paper can serve as a discussion for further development of internationalization theories and also as a reference in the agribusiness industry to understand this process.

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Author Biographies

Rozali Araújo Santos, UFSM- UNICRUZ

Mestranda no Programa de Pós Graduação em Administração na UFSM; Professora do curso de Administração da Unicruz

Katiuscia de Fátima Schiemer Vargas, Universidade Federal de Santa Maria- UFSM

Mestranda no Programa de Pós Graduação em Administração na UFSM

Gilnei Luiz de Moura, Universidade Federal de Santa Maria- UFSM

Professor do Programa de Pós-Graduação em Administração/UFSM; Doutorado em Administração pela Universidade de São Paulo (USP)

Italo Fernando Minello, Universidade Federal de Santa Maria- UFSM

Professor do Programa de Pós-Graduação em Administração/UFSM; Doutorado em Administração pela Universidade de São Paulo (USP)

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Published

2012-10-30

How to Cite

Santos, R. A., Schiemer Vargas, K. de F., de Moura, G. L., & Minello, I. F. (2012). STUDY OF THE INTERNATIONALIZATION PROCESS OF A BRAZILIAN COMPANY IN THE AGRICULTURAL MACHINERY AND IMPLEMENTS SECTOR. Internext - International Business and Management Review, 7(2), 26–48. https://doi.org/10.18568/1980-4865.7226-48

Issue

Vol. 7 No. 2 (2012)

Section

Article

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