Brazil ESTRUTURA SOCIAL DA REDE E INTERNACIONALIZAÇÃO DE EMPRESAS: NOVAS IDEIAS A PARTIR DE UMA ANÁLISE GLOBAL DA REDE
DOI:
https://doi.org/10.18568/internext.v19i1.760Palavras-chave:
internacionalização, estrutura de redes sociais, perspectiva global da redeResumo
Objetivo: Este artigo analisa a estrutura social da rede de Óleo e Gás no Rio de Janeiro, Brasil. Exploramos se as empresas internacionalizadas se concentram em seções específicas da rede; e examinamos se a internacionalização está associada aos atributos de uma empresa e as suas conexões diretas e indiretas. Método: Esta pesquisa aplica Análise de Redes Sociais, que permite identificar seções densas, popularidade dos atores e posições estratégicas. Aplicamos técnicas de particionamento para determinar até que ponto a internacionalização de uma empresa é afetada por aqueles a quem está ligada. Principais Resultados: As empresas internacionalizadas se concentram em seções densas da rede, que são caracterizadas por uma maior interligação. Além disso, existem evidências indicativas de que a interação entre empresas e os seus atributos incorporados na estrutura social da rede está associada, pelo menos em parte, a internacionalização de empresas. Relevância / Originalidade: A maioria dos estudos direcionados à rede concentra-se em um único ator. Este artigo aplica uma perspectiva global da rede para mostrar como a internacionalização é difundida dentro da estrutura social da rede. Contribuições Teóricas / Metodológicas: Baseando-nos na teoria de redes, enfatizamos a importância da interdisciplinaridade para avançar os estudos de negócios internacionais. Mostramos que os postulados do Modelo de Uppsala em relação a rede se sustentam.
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