Aprendendo com o caso do Paciente 31: Uma perspectiva transcultural sobre a capacidade de difusão de redes corporativas na América Latina

Autores

DOI:

https://doi.org/10.18568/internext.v18i1.698

Palavras-chave:

COVID-19, Patient 31, social networks, power and influence, corporate networks, interlocking directorates, Latin America, cross-cultural management

Resumo

Objetivo: Este artigo teve como objetivo de discutir como os grandes linkers das redes corporativas constituem uma área de oportunidades de desenvolvimento na América Latina. Método: Empregamos uma análise qualitativa que mescla literatura de redes sociais e se baseia na teoria das diretorias interligada com um estudo de caso fascinante rotulado de fenômeno Paciente 31, que ocorreu durante o surto de coronavírus em Coreia do Sul. Principais Resultados: Geramos gestão e insights conceituais sobre os processos de difusão de práticas de negócios, que têm uma série de profundas implicações para a teoria e a prática sobre como as redes corporativas apresentam diferenças na sua capacidade de difusão. Relevância / Originalidade: Processos de contágio viral não são segredo para as ciências da saúde, mas ainda são pouco pesquisados no contexto das práticas gerenciais em relação aos processos de difusão. O vírus da COVID-19 tem sido (e é) uma ameaça significativa para a saúde global desde o início de 2020, bem como um desafio operacional para quase todas as organizações em todo o mundo. Contribuições Teóricas / Metodológicas: Os resultados destacam a alta dos superspreaders poder de difusão, alertam sobre os riscos de incluir espalhadores do tipo Paciente 31 como membros dos conselhos das empresas e também fornecem recomendações sobre como os formuladores de políticas poderia aproveitar essa capacidade de difusão pelas redes organizacionais.

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Biografia do Autor

Miguel Cordova, Pontificia Universidad Católica del Perú

Associate Professor of Management at Pontificia Universidad Católica del Perú (PUCP), Peru. Ph.D in Strategic Management and Sustainability. His research interests are Power and Influence in Organizations, Sustainability, Sustainable Supply Chain Management, and Entrepreneurship. He was a visiting professor at INSEEC Business School in Paris, UDD in Santiago, ESADE in Barcelona, and UDEM in Monterrey. He is Associate Editor of the International Journal of Sustainability in Higher Education (Emerald), and Deputy Editor of 360 Journal of Management Sciences.

Cristina Sambrook, University of Birmingham

Associate Professor, Birmingham Business School, University of Birmingham, UK. Director of the Executive MBA; research interests in Management (Cross Cultural Communication / Management, Leadership) and Marketing (Global Marketing). Fellow of the Higher Education Academy, UK.

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2022-12-08

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Cordova, M., & Sambrook, C. (2022). Aprendendo com o caso do Paciente 31: Uma perspectiva transcultural sobre a capacidade de difusão de redes corporativas na América Latina. Internext, 18(1). https://doi.org/10.18568/internext.v18i1.698

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v. 18 n. 1 (2023): Janeiro - Abril

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Special Issue: International Business in Latin America & Caribbean

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Copyright (c) 2022 Miguel Cordova, Cristina Sambrook

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