B2C E-commerce for Home Appliance in The Brazilian Market: A Cost Efficiency Investigation through a DEA-OCT Model

Authors

DOI:

https://doi.org/10.18568/internext.v15i2.557

Keywords:

E-commerce, Retail, Data Envelopment Analysis (DEA), Optimal Control Theory (OCT), Inventory Management

Abstract

Objective: to investigate the cost efficiency of inventory management for publicly home appliance retail companies in the Brazilian market that operate, among other channels, with B2C (Business-to-Costumer) and discuss the possible impacts of e-commerce on inventory management.

Method: the first step, construction of a descriptive summary of Magazine Luiza and seven other competitors; the second step, analysis of the optimal cost efficiency of companies' inventory management, through an integrated and dynamic model of Data Envelopment Analysis (DEA) and Optimal Control Theory (OCT). Amounts declared in the Quarterly Financial Statements between the fourth quarter of 2010 and the second quarter of 2018 were considered.

Main Results:  the discovery of best practices and the fact that, despite its extraordinary appreciation, Magazine Luiza was not a reference in inventory management and its costs during the analyzed period as a whole.

Relevance/Originality: this article is an initial step to address the lack of studies on e-commerce for emerging markets and inventory management and its costs for e-commerce.

Methodological Contributions: the proposition of a methodology that can be used by other researchers to assess the cost efficiency of inventory management and the impact of e-commerce, highlighting best practices.

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Author Biographies

Isotilia Costa Melo, Sao Carlos Engineering School (EESC) - University of São Paulo (USP)

Ph.D. Candidate in the strand of Efficiency Analysis for Productive Systems applied to e-commerce and cost management at USP and also participated as a researcher at University of Sherbrooke (Québec, Canada). Master in Industrial Engineering at USP (2017), Specialized in Welding Engineering at Mauá Technological Center (2013), Bachelor in Mechanical Engineering at USP (2009). Experience in Project Management and Automotive Industry.

Paulo Nocera Alves Junior, Luiz de Queiroz College of Agriculture (ESALQ) - University of São Paulo (USP)

He is currently a Postdoctoral fellow at the University of São Paulo (USP-ESALQ), collaborating with the Research and Extension Group in Agroindustrial Logistics (ESALQ-LOG). Ph.D. in Industrial Engineering (2018) from the University of São Paulo (USP-EESC), collaborating with the Research Group on Performance Analysis of Productive Systems (ADESP); and also participated in the PDSE-CAPES at Universidad Adolfo Ibáñez (UAI), Chile. Master in Industrial Engineering (2014) from the State University of São Paulo (UNESP-FEB). Bachelor in Industrial Engineering (2011) from the University of Franca (UNIFRAN). He has experience in the following areas related to Industrial Engineering: Efficiency Analysis, Inventory Control, Logistics, Operational Research, Optimal Control, Data Envelopment Analysis, Multivariate Analysis, and Quantitative Methods.

Tatiana Kimura Kodama, Sao Carlos Engineering School (EESC) - University of São Paulo (USP)

Ph.D. Candidate in the strand of Operational Research at USP. Master in Industrial Engineering at the Federal University of São Carlos (UFSCar) (2015). Bachelor in Industrial Engineering at the Federal University of Grande Dourados (2012).

Karoline Arguelho da Silva, Sao Carlos Engineering School (EESC) - University of São Paulo (USP)

Ph.D. Candidate in the strand of Efficiency Analysis for Productive Systems at USP. Master in Industrial Engineering at the Federal University of Grande Dourados. Bachelor in Industrial Engineering at the Federal University of Grande Dourados

Mirian Wawrzyniak Chimirri, Sao Carlos Engineering School (EESC) - University of São Paulo (USP)

She is currently a Ph.D. student in the line of research in Economics, Corporate Finance, and Econometrics. Master in Production Engineering from the USP (2018). Bachelor in Economic Sciences from the USP (2016). She has experience in Economics, with an emphasis on Corporate Finance.

Daisy Aparecida do Nascimento Rebelatto, Sao Carlos Engineering School (EESC) - University of São Paulo (USP)

She is currently an Associate Professor at USP, member of the editorial board of the journals: - Revista de Engenharia e Ciências Aplicadas, - Produção (São Paulo) (0103-6513), - Produção Produção Online, - RAP. Brazilian Journal of Public Administration, and - Management and Production (UFSCar). Postdoctoral degree at Universidad Complutense de Madrid (2004) and Universidad de Salamanca (2008). Ph.D. in Mechanical Engineering at USP (1999). Master in Industrial Engineering (1992). Bachelor in Civil Engineering (1984). She has experience in the area of Production Engineering, with emphasis on Economic Engineering, acting mainly on the following themes: investment analysis, competitiveness, technological innovation, sustainability, private capital, and public capital.

References

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Giuffrida, M., Mangiaracina, R., Perego, A., & Tumino, A. (2017). Cross-border B2C e-commerce to Greater China and the role of logistics: a literature review. International Journal of Physical Distribution & Logistics Management, 47(9), 772–795. https://doi.org/10.1108/IJPDLM-08-2016-0241

Hausman, J. A. (2015). Specification tests in econometrics. Applied Econometrics, 38(2), 112–134. https://doi.org/10.2307/1913827

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Banker, R., Cooper, A., & Charnes, W. (1984). Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis. Management Science, 30(9), 1078–1092.

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Beck, N., & Rygl, D. (2015). Categorization of multiple channel retailing in Multi-, Cross-, and Omni-Channel Retailing for retailers and retailing. Journal of Retailing and Consumer Services, 27, 170–178. https://doi.org/10.1016/j.jretconser.2015.08.001

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E-Commerce News. (2018e). Mercado Livre terá serviço de logística para entregas no mesmo dia - E-Commerce News. Retrieved October 5, 2018, from https://ecommercenews.com.br/noticias/lancamentos/mercado-livre-tera-aplicativo-de-logistica-para-entregas-no-mesmo-dia/

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Giuffrida, M., Mangiaracina, R., Perego, A., & Tumino, A. (2017). Cross-border B2C e-commerce to Greater China and the role of logistics: a literature review. International Journal of Physical Distribution & Logistics Management, 47(9), 772–795. https://doi.org/10.1108/IJPDLM-08-2016-0241

Hausman, J. A. (2015). Specification tests in econometrics. Applied Econometrics, 38(2), 112–134. https://doi.org/10.2307/1913827

Huang, H., Li, S., & Yu, Y. (2019). Evaluation of the allocation performance in a fashion retail chain using data envelopment analysis. The Journal of The Textile Institute, 110(6), 901–910. https://doi.org/10.1080/00405000.2018.1532376

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Published

2020-04-13

How to Cite

Melo, I. C., Alves Junior, P. N., Kodama, T. K., Silva, K. A. da, Chimirri, M. W., & Rebelatto, D. A. do N. (2020). B2C E-commerce for Home Appliance in The Brazilian Market: A Cost Efficiency Investigation through a DEA-OCT Model. Internext - International Business and Management Review, 15(2), 72–89. https://doi.org/10.18568/internext.v15i2.557