WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY

Authors

DOI:

https://doi.org/10.18568/internext.v15i2.523

Keywords:

Teaching Case, Firm’s life cycle theory, Kodak

Abstract

Objective: In the light of the firm’s life cycle theory, the present teaching case aims to present the trajectory covered by Kodak – a giant in the photographic market during practically the entire 20th century –, seeking to relate the business characteristics arising from the changes that occurred overtime with each stage of an firm’s life cycle.

 

Method: The data for the construction of the historical context of the Kodak company was taken from several sources of traditional media, giving priority to the company’s own website, digital newspapers of high international impact as well as national electronic magazines.

 

Relevance/originality: This teaching case offers a debate about the firm’s life cycle theory, through the analysis of the trajectory of a real company, in an international context, allowing the identification of business characteristics that can raise the life cycle current organization.

 

Theoretical/methodological contributions: A triangulation is also sought between the firm’s life cycle theory, the characteristics of the Kodak company and the various changes that have taken place in view of the various decisions taken towards restructuring the company.

Downloads

Download data is not yet available.

Author Biographies

Inajá Allane Santos Garcia, Universidade Federal do Pará (UFPA) Universidade Federal da Paraíba (UFPB)

Doutoranda em Ciências Contábeis Programa de Pós Graduação em Ciências Contábeis da Universidade Federal da Paraíba -PPGCC-UFPB, Paraíba, Brasil.

Dante Baiardo Cavalcante Viana Junior, Instituto Universitário de Lisboa - ISCTE-IUL

Doutor em Gestão-Contabilidade e Mestre em Administração e Controladoria pela Universidade Federal do Ceará (UFC).

Wenner Glaucio Lopes Lucena, Universidade Federal da Paraíba - UFPB


Doutor em Ciências Contábeis pelo Programa Multiinstitucional e Inter-Regional de Pós-Graduação em Ciências Contábeis UnB/UFPB/UFRN. Professor do Programa de Pós Graduação em Ciências Contábeis da Universidade Federal da Paraíba (PPGCC-UFPB), Professor Adjunto do Departamento de Finanças e Contabilidade da UFPB.

References

Avrichir, I. (2013). O que eu avalio, hoje, quando me pedem um parecer sobre um caso de ensino. Revista Brasileira de Casos de Ensino em Administração. Disponível em < http://bibliotecadigital.fgv.br/ojs/index.php/gvcasos/article/view/8846>. Recuperado em 22 jan 2020.

Carvalho, K. L., Saraiva , A. F. Jr., Frezatti, F., & Costa, R. P. (2010). A contribuição das teorias do ciclo de vida organizacional para a pesquisa em contabilidade gerencial. Revista de Administração Mackenzie, 11(4), 98-130.

Chandler, A. D., 1962. Strategy and structure: chapters in the history of the American enterprise. Massachusetts Institute of Technology Press, Cambridge, MA.

Costa, W. B., Macedo, M. A. S., Yokoyama, K. Y., Almeida, J. E. F. (2017). Análise dos Estágios de Ciclo de Vida de Companhias Abertas no Brasil: Um Estudo com Base em Variáveis Contábil-Financeiras. Brazillian Business Review, 14(3), 304-320.

Day Business Journal (2004). Kodak removed from Dow index. Disponível em <https://www.bizjournals.com/dayton/stories/2004/03/29/daily29.html>. Recuperado em 19 ago 2019.

Diamond, D. W. (1991). Monitoring and reputation: The choice between bank loans and directly placed debt. Journal of Political Economy, 99(4), 689-721.

Dickinson, V. (2011) Cash Flow Patterns as a Proxy for Firm Life Cycle. The Accounting Review, 86(6), 1969-1994.

Exame (2018). Kodak cria seu próprio bitcoin e ações sobem mais de 100%. Disponível em <https://exame.abril.com.br/mercados/kodak-cria-seu-proprio-bitcoin-e-acoes-sobem-mais-de-100/>. Recuperado em 05 jun 2018.

Financier Worldwide (2013). Eastman Kodak finally exits bankruptcy. Disponível em <https://www.financierworldwide.com/eastman-kodak-finally-exits-bankruptcy/#.Wuy-k4gvxPY>. Recuperado em 04 mai 2018.

Frezatti, F., de Souza Bido, D., Mucci, D. M., & Beck, F. (2017). Estágios do ciclo de vida e perfil de empresas familiares brasileiras. Revista de Administração de Empresas, 57(6), 601-619.

Hanks, S. H. (1990). The organization life cycle: Integrating content and process. Journal of Small Business Strategy, 1(1), 1-12.

Hasan, M. M., Hossain, M., & Habib, A. (2015). Corporate life cycle and cost of equity capital. Journal of Contemporary Accounting & Economics, 11(1), 46-60.

Kazanjian, R. K., 1988. Relation of dominant problems to stages growth in technology-based new ventures. Academy of Management Journal, 31(2), 257-279.

Klepper, S. (1996). Entry, exit, growth, and innovation over the product life cycle. The American Economic Review, 86(3), 562-583.

Kodak (2019). Executive Leadership: Danielle (Dany) Atkins. Disponível em https://www.kodak.com/gb/en/corp/executive_profile/Dany_Atkins/default.htm. Recuperado em 16 set 2019.

Lester, D. L., Parnell, J. A., & Carraher, S. (2003). Organizational life cycle: a five-stage empirical scale. International Journal of Organizational Analysis, 11(4), 339-354.

Lucas, H. C., Jr. & Goh, J. M. (2009). Disruptive technology: How Kodak missed the digital photography revolution. Journal of Strategic Information Systems, 18, 46-55.

Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429-451.

MarketingWeek (2018). From skate to streetwear: Kodak plans to bring back its consumer brand in a ‘big way’. Disponível em

https://www.marketingweek.com/kodak-bring-back-consumer-brand/. Recuperado em 16 set 2019.

Miller, D., & Friesen, P. H. (1983). Strategy-making and environment: The third link. Strategic Management Journal, 4(3), 221-235.

Miller, D., & Friesen, P. H. (1984). A longitudinal study of the corporate life cycle. Management Science, 30(10), 1161-1183.

Mueller, D. C. (1972). A life cycle theory of the firm. The Journal of Industrial Economics, 199-219.

Reuters (2018). Timeline: The Kodak moment fades. Disponível em https://www.reuters.com/article/us-kodak-timeline/timeline-the-kodak-moment-fades-idUSTRE80I1XN20120120. Recuperado em 05 jul 2018.

USA Today (2013). Kodak CEO: 'We kept a company alive'. Disponível em <https://eu.usatoday.com/story/money/business/2013/09/04/kodak-bankruptcy-ceo-restructuring/2761425/>. Recuperado em 21 ago 2019.

WAN-IFRA (2012). Interview with Kodak's Philip Cullimore. Disponível em <https://www.wan-ifra.org/articles/2012/04/03/interview-with-kodaks-philip-cullimore>. Recuperado em 20 ago 2019.

Downloads

Published

2020-04-02

How to Cite

Garcia, I. A. S., Viana Junior, D. B. C., & Lucena, W. G. L. (2020). WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY. Internext - International Business and Management Review, 15(2), 107–119. https://doi.org/10.18568/internext.v15i2.523

Issue

Vol. 15 No. 2 (2020): Maio - Agosto

Section

Casos de Ensino

License

- The author(s) authorize the publication of the article in the journal;

- The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s);

- The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s);

- In case an article will be approved for publication, the author will sign the term of Cession of Copyright to the journal, according to the download form.