Internationalization and innovation: The case of a born global from Brazil

Thaisa Carolina Zonta, Mohamed Amal


The significance of Born Global firms ́ study is increasing due to their early
internationalization aspects, innovation and economic growth; however, most
of existent studies are focused on developed markets. This is the reason why this
study is addressed to analyze the internationalization effects on the innovation
in a Born Global firm from emerging market. We have used the literature review
about innovation, internationalization and Born Global from emerging markets,
also an in-depth interview with the founder and the financial/administrative
coordinator of a Brazilian Born Global company that have demonstrated a
proactive internationalization behavior moving to the United States. The result
shows that, the internationalization to a country with stable institutions affects
positively the innovation of the firm, providing the possibility of exploring
resources, resulting in financial growth, superior knowledge and capabilities.
This research contributes for an improved knowledge of the phenomenon in the
context of emerging markets. Also, the perspective of institutions in the host
country, which determines the firm ́s innovation performance and finally, we
explore the case of a firm from an emerging economy that moved to a developed
country (South-North) to develop new capabilities and maintain its strategy of


Born Globals; Países Emergentes; Instituições; Internacionalização; Inovação;

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