Business model: desvendando o construto

Cyntia Vilasboas Calixto, Maria Tereza Leme Fleury

Resumo


O presente estudo realiza uma bibliometria a fim de identificar as principais definições de business model (modelo de negócio), bem como os elementos que compõem este construto. A amostra final analisada são 81 artigos publicados em periódicos internacionais com fator de impacto superior a 1,5, segundo os critérios do Journal Citation Report (JCR). Percebeu-se que a relação entre business model e empresas multinacionais vem sido tangenciada pelos pesquisadores e, portanto, aparece como oportunidade de investigação. Considerando que os business models descrevem como uma empresa cria valor por meio da combinação de recursos externos e internos em seu conjunto de atividades, é relevante compreender os elementos de seu design para a determinação do modelo de negócios da empresa multinacional.


Palavras-chave


Business model; Empresas multinacionais; Negócios internacionais

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DOI: https://doi.org/10.18568/1980-4865.10218-30

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