The deployment of the strategies and structuring of strategic management: the case of a company of international road transport of loads

Authors

  • Nelmar Vaccari ESPM - Escola Superior de Propaganda e Marketing - RS

DOI:

https://doi.org/10.18568/1980-4865.31113-135

Keywords:

Balanced Scorecard, Estratégia, Desdobramento de Estratégia, Gestão Estratégica, Empresas de Transporte de Carga, Strategy, Translation of Strategy, Strategic Management, Road Haulage Company

Abstract

In the competitive and globalized environment where the companies are currently inserted in, it has been relevant that the logistic question be adequately valued. Considering the logistic variable, the transport holds a significant weight, due to the representativity of its costs and its influence over other competitive parameters. Being so, the companies in the transport segment need to make use of all the concepts of strategic management, by planning and implementing their strategic actions. In this context, the Balanced Scorecard is a powerful tool for the companies to be able to translate their strategic plans into actions aligned with their objectives. In this work are described the results of an action and research held in a road haulage company. During the process, the company elaborated its strategic planning, showing how the objectives were translated into strategies and actions along with their respective indicators of performance. The construction process of the specific BSC model generated opportunity for growth and valuing of strategic management, discussed in this work.

Downloads

Download data is not yet available.

Author Biography

Nelmar Vaccari, ESPM - Escola Superior de Propaganda e Marketing - RS

Mestre em Administração pela PUC-RS. Professor da ESPM - Porto Alegre - RS

Downloads

Published

2008-03-29

How to Cite

Vaccari, N. (2008). The deployment of the strategies and structuring of strategic management: the case of a company of international road transport of loads. Internext - International Business and Management Review, 3(1), 113–135. https://doi.org/10.18568/1980-4865.31113-135

Issue

Vol. 3 No. 1 (2008)

Section

Article

License

- The author(s) authorize the publication of the article in the journal;

- The author(s) ensure that the contribution is original and unpublished and is not being evaluated in other journal(s);

- The journal is not responsible for the opinions, ideas and concepts expressed in the texts because they are the sole responsibility of the author(s);

- In case an article will be approved for publication, the author will sign the term of Cession of Copyright to the journal, according to the download form.