Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA

Autores

  • Marcelo André Machado Universidade do Vale do Rio dos Sinos - UNISINOS
  • André Volkman Azambuja Universidade do Vale do Rio dos Sinos - UNISINOS.

DOI:

https://doi.org/10.18568/1980-4865.1331-13

Palavras-chave:

Emerging Multinationals, Product Innovation, Brazilian Firms Internationalization, Brazilian Arms Industry, Resource Based View

Resumo

This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced.

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Biografia do Autor

Marcelo André Machado, Universidade do Vale do Rio dos Sinos - UNISINOS

Professor Adjunto do Programa de Mestrado Profissional em Gestão e Negócios-MPGN

Escola de Gestão e Negócios UNISINOS

André Volkman Azambuja, Universidade do Vale do Rio dos Sinos - UNISINOS.

Mestre em Gestão e Negócios pela Universidade do Vale do Rio dos Sinos - UNISINOS, (Brasil). Professor visitante na Universidade do Vale do Rio dos Sinos - Unisinos.  

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Publicado

2018-09-01

Como Citar

Machado, M. A., & Azambuja, A. V. (2018). Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA. Internext, 13(3), 1–13. https://doi.org/10.18568/1980-4865.1331-13

Edição

v. 13 n. 3 (2018): Setembro/Dezembro

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Artigos

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